Our Solution

In a word: Green.
Green as in saving money, and Green as in saving the planet.

We turned a power company into an empowerment movement and communicated that money could be saved while doing good. We broke the proposition into a triad, showing consumers that North American Power is:

• The brand that allows you to save money with just the switch of your power supplier,
• The movement that donates $1 per month to a local charity for each person that switches (called Mission to Millions), and
• The empowering change that can be made when you become part of the North American Power sales team, known as a “power broker”.

We then launched in new markets in a way specific to their needs. Instead of being an outsider, North American Power became a new friend that reflected the values of each new market.