Last year Woodford Reserve gave 50 traditional mint juleps a $1000 upgrade at the Kentucky Derby by using exotic ingredients and serving them in gold cups with silver straws. With the drinks providing such a unique keepsake and proceeds benefiting retired horses and jockeys through Thoroughbred Charities of America, the $1000 juleps were huge a success. So this year they’ll be coming around again — only with even more flair than before.