To some, cramming 100 years of beauty into 70 seconds seems like an impossible task. To the folks at Cut, it’s just another day at the office. Viewers recently got a flavor of Cut’s work when they released the video Grandmas Smoking Weed for the First Time which instantly went viral amassing over 17 million views to date. 100 Years of Beauty in 1 Minute is on its way to 16 million views. The video chronicles the progression of style from the 1910’s to today, but more than that, it shows the progression of society’s perception of beauty – from done-up and proper to modern and relaxed. The shocking thing about these instantly viral videos is that the earliest signs of life from the production company, Cut, are on October 27th of this year. That means Cut went from total obscurity to recognizable fame in less than two months… That in itself is astounding.