It may be a little too early to call it, but a NFL meet-up on February 5th between football’s two biggest buzzed about franchises could possibly demolish every TV rating record set before its time. Las Vegas already have the New England Patriots as a favorite for Super Bowl LI at 3-to-1 odds. No real surprise there. But, the Strip also has the Dallas Cowboys at 4-to-1 odds; showing it could very well be a Pats vs. Cowboys Super Bowl Sunday. And the advertisers will most likely benefit the greatest from this anticipated match-up. Advertisers who are quoted to be investing around $5 million for a 30-second in-game airtime can expect a great return on their sizeable investment. History tells us that a 30-second commercial for the first Super Bowl ad in 1967 cost $42,000; CBS (the chosen network for this year’s Super Bowl) is charging $5 million for ads or $166,666 per second of airtime. But if this year it is a Patriots vs. Cowboys dual, it will likely bring in even more viewers than regular given each team’s already hyped status. We could theoretically have ‘America’s Team!’ versus Tom Brady with a Lady Gaga halftime performance. So hypothetically, what’s the downside if this did come to fruition?