Amazon is THE most powerful retailer online and with every day they continue to dominant and reach numbers that seem impossible. The company’s influential customer experience model is one that simply compares to none. So when the prominent online retailer chose to buy Whole Foods for a large sum, the purchase left many scratching their hands asking why? Even though the grocery business brings in about $675 billion annually just in the United States, the state of the industry and its future is being questioned. Amazon is basically cutting out the middleman and going right for the source. Whole Foods is a very popular and well-known brand in itself, so Amazon smartly strategized to keep the brand but simply enhance it with the best parts of the business. Amazon has recognized that in order to keep its immeasurable successes going, the company will need a little help from one of the best physical stores, Whole Foods. Online and physical stores work together to create one message with one customer service model, and with that unpretentious merge, the possibilities are endless. A blogger commented that, ”when you think about who’s best suited to succeed in online grocery first, the answer is the technology leader in retail, Amazon”, and that could not be more accurate. Everyone is very curious to see how this integration will unfold, but if a company can make it work and make it work effortlessly it is Amazon.