Popeyes is revealing a brand refresh featuring a simplified, more mature version of its classic logo, which has only seen minor tweaks since the fast-food chain was found in 1972. The logo itself is all one color, ‘unapologetically orange’, and has a more uniform typeface that will work better on digital platforms. Some of the graphics may look familiar because they were already featured on the Popeyes Chicken Sandwich. It’s clear that the chicken sandwich has become Popeyes’ signature, and communicating both that product and the company’s brand is going to be extremely important for staking out new branding territory.