A new way brands are gaining attention nowadays is through Augmented Reality (AR). AR is a great marketing tool used to reach consumers in a creative and tangible way. Social media platforms like Snapchat have been utilizing AR to grow their brand and increase their followers. “Distribution becomes really key with AR,” explained Andrew Turse, head of brand solutions and sales at 8i. “We are looking to allow brands to control the distribution, meaning that we’re selling the tech and the holograms”. Other brands, such as Ikea, Kate Spade and Patron are exercising AR and analyzing new sets of data to gauge their brand’s successes. Patron launched a new app recently and the Google keyword searches for ‘tequila’ and ‘Patron’ increased by 100 percent since the app’s launch and it was downloaded an estimated 600 percent in the past month. Developers have been looking for new ways to create AR content to always be reaching new markets. Three ways developers can measure the success of an AR campaign, like Patron’s, is time spent, downloads and digital media. Time spent tracks how long people are spending with content, while downloads tracks how many people marketers can reach, and digital stats shows how consumers find and share content. While some people only spend about two minutes perusing AR, the overall impressions reach millions. This futuristic method of advertising seems to only be in the beginning stages.