We saw this blog post on the Harvard Business Review and it brought to mind just about every Dilbert strip we’ve ever read. The author, Roger Martin, writes about the “uncertainty” excuse he hears when he asks business executives if they’ve identified their business strategy. “Often they can’t or won’t READ MORE >
Remember when all we wanted was fifteen minutes of fame? Well, those days are long gone. We still want the fame. Only now it’s called trending. And the best part? It’s measurable. So if you’re lucky enough to strike Internet gold with something that goes viral, you may just see READ MORE >
We read a lot of advertising and marketing books. We think Luke Sullivan’s Hey Whipple, Squeeze This should be required reading for anyone who works in our field, and Phil Dusenberry’s Then We Set His Hair on Fire is one of our all-time favorites. Well, ladies and gentlemen; make room READ MORE >
Like you, we were curious to know how people were using their mobile phones during the Super Bowl. Second screen usage is something we’re constantly thinking about when developing campaigns, so it was on our minds during the biggest platform of the year for TV commercials. According to a story READ MORE >
A weakened economy and high unemployment means one thing for a would-be employer: there is a glut of talent out there. So how do you find the right one? The talented and unemployed are turning to the web where they are creating interactive, dating service-style resumes on YouTube and Vimeo. READ MORE >
This book was written for fifth grade kids but it has life lessons for all ages. It is heartbreaking, inspiring and funny all at once. It is a story of kindness and acceptance. We should all try hard to live by Mr. Browne’s first precept “If you have the choice READ MORE >
If you love reading in a location with a view, these books have beautiful landscapes built in.
Its what my kids like to dog, poor thing. But who doesn’t get a kick out of that face?
This is a great one from the New York Times.
Its no secret I love to read. Lately I have been re-reading one of my favorite authors, Molly Harper. Check her out. Oh and she has a lot of new titles releasing this year! I am so excited.