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A Time For Plant-Based Brands

May 22, 2020

Impossible Foods, Beyond Meat and Before the Butcher have all seen sales drop as foodservice establishments keep their doors closed, but also are finding new ways to get to their customer base during the meat shortage. Innovative ways of getting to customers are on top of the companies; as are READ MORE >

Historic Growth for Home Improvement

May 22, 2020

So what are we all doing during lockdown? Home improvements! A lot of people are spending their quarantine time working on do-it-yourself projects, which has positively impacted the home improvement sector. People are bored and need something to do, so all the projects they have been putting off are now desirable tasks. READ MORE >

Sports are back!

May 22, 2020

Sports are back! On Sunday, May 17th, we were able to watch the first live sporting event for the first time in two months. We saw golfers step onto the green, toting their own bags and play a competitive sport. And even without the devoted fans screaming, it was still a READ MORE >

A True Hero

May 8, 2020

In the Marvel Universe, they are pretty easy to spot. Bright shiny capes and uniforms —  and cool cars.  But in reality, a Hero’s Life looks different.  This story is about a real-life Hero named Frank Recchia.  And much like Clark Kent, he is also a reporter, giving us the READ MORE >

Taking To Twitter

May 8, 2020

Twitter is the social media platform that has always played a significant role in crisis communications, so it comes as no surprise that brands have raised their Twitter voice during the pandemic, some even with humor and sarcasm. “There’s no playbook, but when it comes to social media, knowing when READ MORE >

Discounts & Free Trials

May 8, 2020

A lot of us are working or studying from home, which means you are probably starting to have cabin fever. Many companies are responding by offering major discounts or free trials while we’re quarantined:  MLB.tv has opened up its 2018 and 2019 archives to stream for free  The Metropolitan Opera READ MORE >

Fashion Goes Virtual & You’re Invited

May 8, 2020

The first Monday in May is typically celebrated with the annual Met Gala. But like many events these days, fashion’s biggest night was postponed. However, Anna Wintour wouldn’t let the day pass by without a celebration of sorts. “It would be impossible to recreate the gala on Monday evening, though READ MORE >

Watching The World Through A Computer Screen

May 8, 2020

The screen world is its own. It can be agonizing and overwhelming, but also connecting. Even before these times, researchers imagined a different approach to technology – tangible interfaces. Tangible interfaces are interfaces that have broken out of the screen and live with us; in this quarantined world, it could READ MORE >

NBA Starts Selling Team-Branded Face Masks

April 24, 2020

At a time when the coronavirus pandemic has turned a face mask into a necessity, the NBA is jumping into the market. The league recently announced that it has teamed up with Fanatics to launch a line of cloth face coverings, featuring logos and designs for all 30 NBA and READ MORE >

Apple and Google Team Up for New ‘Contact Virus’ Technology

April 24, 2020

Apple and Google, the world’s two biggest tech companies, are joining forces to build an opt-in-contract-tracing tool using Bluetooth technology that could help public health officials and others track the spread of Covid-19 within the next several months. The ‘contact-tracing’ tool will allow people (if they opt in) to track READ MORE >

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