Welcome to the world of Portland‘s the Village Green. In the few short years that the band has been in existence, they’ve kicked up frenzy. Named after the Kinks’ classic The Village Green Preservation Society, this rock outfit, duly inspired by the aforementioned, but then perhaps every other groovy thing READ MORE >
It used to be that brands owned and shaped the consumer brand experience. For years, companies developed brands that consumers either adopted or didn’t. Consumers had no way to either interact with each other or build upon the brands being developed. The basic principle of Milk’s Conversational Marketing™ is that, READ MORE >
For their new fall lineup, CBS was looking outside the normal paths of communication. They sought a better way into viewers’ hearts… Or stomachs as it were. The network plans to announce today that they will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, READ MORE >
As long as I can remember amongst my friends and acquaintances, Target has always been pronounced "Tar-zhay." This consumer inside joke has made more of an impact on the brand than one would think. It’s ventures into low-priced high-fashion has introduced price conscious shoppers to well renowned American designer Isaac READ MORE >
Welcome to milkblog, a trend blog for milk advertising (www.milknsono.com). Milk is an emotionally fueled, creatively driven advertising agency located in New York City and South Norwalk, CT. We live in perhaps the most exciting time in marketing history. Innovative brands combined with the power of modern media technologies have READ MORE >
Page C5 of today’s New York Times features a full page article for Panasonic plasma TVs. Unlike what you would expect, the ad does not focus on HDTV, picture quality or its amazing sound, rather it focuses on a new added value feature for Panasonic plasma TV owners called “Plasma READ MORE >
Le Tigre has named Milk as its advertising agency for all online marketing initiatives Milk will provide brand strategy and creative execution. Le Tigre is making a strong comeback after a years of hibernation. In fact, we saw Le Tigre being featured (Lacoste was no where to be found) at READ MORE >
Obsessed with what we can do with our mobile phones and the Web, it’s easy to lose sight of the big picture, because so much is changing and so fast. We are distracted by it. This book steps back to look at our use of new technology and draws some uncomfortable and challenging conclusions READ MORE >
After years of Sunday night enjoyment, the hit HBO show The Sopranos has come to an end. Along the way, our client Nat Nast’s shirts and apparel has been featured in almost every episode either on the Boss himself or on his merry band of brothers. Nat Nast have been READ MORE >
Okay, so recently I read a pretty good article in Brandweek about certain brands gaining strength, without it immediately be reflected by marketshare. Interesting. It got me thinking about Pepsi and Coke and what’s going on within the CSD market right now. It’s no shock to anyone that today’s Millennials’ are READ MORE >