Netflix’s sleeper hit sensation, ‘Stranger Things’, is on the brink of releasing new advertisements for their impending new season. The creators behind the eerie mystery obsession is getting inspiration from 1970 and 1980s film posters for their new ads. Netflix is stopping at nothing on social media to promote the READ MORE >
‘Rolling Stone’ is for sale. The cutting-edge music, political and cultural magazine is the latest publication to put majority of its stake up for sale after losing advertising and readership to online substitutes. Since its founding in 1967, ‘Rolling Stone’ has been a mainstay of music journalism and pop culture; READ MORE >
“Today marks the dawn of a new era at Toys “R” Us, where we expect that the financial constraints that have held us back will be addressed in a lasting and effective way.” Last week, the Wayne, New Jersey-based toy retailer filed for chapter 11 bankruptcy. It was revealed the READ MORE >
There is an apparent trend happening. Brands are ditching traditional advertising for something more current and more fresh – influencer marketing. CoverGirl launched a new influencer program over the summer that featured nine social media megastars in-store displays. This advertising tactic was to help consumers shop their favorite looks more READ MORE >
Megyn Kelly launched “Megyn Kelly Today” this week, premiering her new talk show and new image. On her first show, she introduced herself to viewers as a mix between an Oprah Winfrey and Ellen DeGeneres, a stark difference from her Fox News anchor image. But the entire show seemed very READ MORE >
It all seems too familiar – resilient winds, power outages, flooded streets, rising death tolls and an unforeseen end to it all. Hurricane Katrina was over a decade ago, Hurricane Sandy was only five years ago, and now we’re facing another natural disaster head on. Hurricane Harvey took havoc on READ MORE >
Hope, is a fragrance launching in select Saks Fifth Avenue locations and online, that is a pure, fresh and uplifting scent for mind-body balance. But, there’s more to the refreshing fragrance, there’s a story and a reason. In 2015, over 16 million Americans said they suffered from depression. That’s a READ MORE >
In an aggressive push for a healthier reputation, Frito-Lay is introducing more natural products and separating itself from the famous bright-orange cheese powder brand. “The notion of clean and simple is very important to a segment of consumers,” the Frito-Lay CMO stated. There is a huge demand for natural products READ MORE >
The NFL season is back and we’re ready! Bring on #TNF, all the chicken wings you can eat, Carrie Underwood, beer specials, and glorious fall weather. But what if football enthusiasts now had a ‘Touchdown Glass’ that lights up after each touchdown? We think most would agree that the 2017-2018 READ MORE >
There is nothing like a total solar eclipse, it is a natural phenomenon, and millions of people across the United States experienced their first total solar eclipse last week. In the moments leading up to the totality, the sky to the west grew darker, almost as if someone placed an READ MORE >