What does it mean to have soul? Is soul in music? Is soul a lifestyle? Is soul objective? In fashion, soul is in Gucci’s new campaign ‘Soul Scene’. ‘Soul Scene’ is a far cry from Gucci’s previous creative campaigns and a statement on industry diversity. Featuring only African-American models and READ MORE >
In just a little over a decade, over 60% of all auto sales could be for self-driving cars. But we ask, can self-driving cars ever really be safe? After all, it would be solely computer operated and computers aren’t always the most reliable. Analysts purpose not only will self-driving cars READ MORE >
Royole Corporation, if you’ve never heard of the company before, provides beautiful display designs, production, marketing, and services for the all-encompassing telecommunications consumer. The company’s sole purpose is to improve the way people interact and identify the world. It truly is a company that tests our sensory cues. Founded by READ MORE >
Pepsi is in dire need of reimaging themselves after the Kendall Jenner ad backlash that is a nightmare the company can’t wake up from, but can their image be saved by a simple PR stunt? Will Hammock and Sai He, an Art Director and Copywriter from DDB San Francisco, are READ MORE >
“The fact that this somehow made it through – I can’t imagine how many meetings, and edits, and pitches, and then got the thumbs-up from who know’s how many people is absolutely mind-boggling,” enthusiastically explained Jimmy Kimmel about the ever so controversial Pepsi ad. The heated ad showed people holding READ MORE >
Music is unquestionably therapeutic. Whether you’re on a road trip and need something to take your mind off the time, or just need to listen to something that will keep you on track at work, music has an undeniable effect on us. Actually, there’s a science behind it. Music influences READ MORE >
It’s hard to believe that Crocs were launched over fifteen years ago and the eccentric footwear company was quickly welcomed into the fashion world. Crocs rapidly exploded, almost too fast, and overtime the brand lost its footing in the industry. In a brand makeover campaign, the company introduced two new READ MORE >
Mobility has taken over. Consumers have become more accustomed to using their smartphones for purchases than we have ever seen before. The domino effect for brands like Visa and Toys ‘R’ Us are reaping the benefits almost as instantly as a touchscreen tap. Visa is no longer just a credit READ MORE >
Enzo Ferrari once described the Jaguar E-Type as “the most beautiful car ever made”. The glamorous automobile is a combination of beauty, high performance, and competitive pricing making the model an icon of the motoring world. Born in a generation of jet setters and rock star personas, the car defined READ MORE >
For some people, it’s the most wonderful time of the year. The National Collegiate Athletic Association’s men’s basketball tournament, March Madness, is the biggest, baddest, most spectacular playoff in American sports. Very few other sports events come close to March Madness – 68 teams from schools all over the nation READ MORE >