Cognitive computing is the latest and greatest in technology and it will organically impact what agencies look for in their next employee hire. Rumor has it that in the next computing era, agencies will pursue an artificial intelligence (AI)/cognitive developer to partner with a skilled data scientist to create the READ MORE >
“When We Rise” is an upcoming documentary miniseries that will debut on ABC by Dustin Lance Black. The docudrama chronicles the political and personal struggles of the LGBTQ community from its turbulent beginnings in the 20th century to today. “We did not create this series for half a nation, “ READ MORE >
It was a night of electric live television in two divas’ worlds, Adele and Beyoncé. The British soul singer won five (big) awards, including Album, Record, and Song of the Year, but used her final moments to praise Queen Bey. “I felt like it was her time to win,” the READ MORE >
Ralph Lauren is in need of a major marketing makeover. For the first time in fifty years, the iconic fashion brand has hired its first chief marketing officer. As a part of the company’s new evolution marketing campaign, the fashion retailer is aiming to create a larger voice. “As we READ MORE >
For the first time in its doll making history, American Girl, is having a boy. Logan Everett was first introduced to the world at 18-inch doll, with perfect boy-band brown hair, a plaid shirt over a t-shirt and dark-wash jeans. He is a musician and is bandmates with Tenny Grant, READ MORE >
The Super Bowl is one of the greatest and most powerful creative platforms for marketers. Rarely anymore is there an opportunity to reach that large of an audience not rapidly fast-forwarding through commercials. Audi seized this opportunity and delivered. “Daughter” was a strong one-minute voice for one of the most READ MORE >
General Electric Co. is paying a pretty penny for a new marketing campaign. The American multinational conglomerate corporation is rumored to be paying more than $7 million a year with the Boston Celtics to have their iconic logo inked on the NBA team’s uniform. The corporation moved its headquarters to READ MORE >
You may have missed it, but Lady Gaga’s Super Bowl halftime performance was more than glitz and glamour. Her thirteen-minute set began with “God Bless America” followed abruptly by “This Land is Your Land”. A strategic choice that didn’t need much explanation as to why. The Woody Guthrie tune was READ MORE >
Say goodbye to your Ouija and séance rituals, you can now contact beyond the grave with technology. Sounds a little too good to be true right? Well technology has created convincing digital surrogates of the nonliving. This new technology is rapidly evolving and researchers are even predicting the new development READ MORE >
Budweiser has always reigned superior at the Super Bowl. They are the commercial viewers wait for, talk about for days, and remember forever. Their campaigns’ brilliance lies in their unique ability to take beer and merge it so delicately with viewers’ emotions. Clydesdales anyone? And this time around, Budweiser went READ MORE >