Once upon a time, JetBlue offered a new direct flight from NYC to Palm Springs. There’s plenty of ways to advertise this, right? Wrong. JetBlue took “thinking outside the box” to a whole new level when they dropped massive blocks of ice into Manhattan. Inside these ice blocks were prizes READ MORE >
28—that’s the number of school shootings we’ve had in the U.S. in 2021 alone. The most recent school shooting at Oxford High School in Michigan on November 30th sadly comes with little surprise and demands the attention of the nation when confronting the divisive topic of gun violence in the READ MORE >
If you’ve seen AMC’s Mad Men, you’ve probably wondered how to get a job in advertising—STAT. All jokes aside, the series paints a picture of advertising on Madison Avenue in the 1960’s complete with groundbreaking creative pitches, luxurious client dinners, and never-ending happy hours (seriously, all day long). It was READ MORE >
Chili’s restaurant was never something to write home about but it is the epitome of consistency and comfort. You know what to expect when you walk into a Chili’s and until this moment, you probably thought you had their brand all figured out. Then came the “Chilin’ Since ‘75” campaign. READ MORE >
Admit it, Tootsie Rolls probably didn’t rank very high on your “favorite candy” list as a kid. In fact, you found the massive cluster of them at the bottom of your Halloween candy basket slightly disappointing. Tootsie Pops, on the other hand, were a step up. And with advertising like READ MORE >
Have you ever bought a product based solely on its unique packaging or a clever commercial that you wished you had thought of? I once fell victim to a brand I never thought I would… Miller Lite. They got someone who, for the most part, doesn’t voluntarily drink light beer… READ MORE >
We just spent a substantial amount of time hiding out in our homes due to the lockdown and social distancing. Saying that time was “tough” is an understatement but it did reveal some silver linings—one of them being our increased gratitude and appreciation for traveling. Being locked away against our READ MORE >
The understatement of the year—the pandemic has changed the world as we know it. It’s no secret. You know it, I know it, and brands know it, too. In order to brave the storm of the pandemic, brands have had to change their tune in order to cater to the READ MORE >
It’s a Sunday morning and you’ve got the breakfast of champions in front of you (and I’m not talking Wheaties). Buttery pancakes, extra crispy bacon, and the fluffiest eggs you’ve ever seen. Now, do you ever wonder… where did those eggs come from? Did they actually come from a grazing READ MORE >
You may have grown up bickering with your sisters and brothers over who got to play the next FIFA match on the PlayStation. Maybe you spent your Saturday mornings kicking around a soccer ball at youth soccer games (without really knowing what you were doing, of course). Admit it, you READ MORE >