The legendary bourbon brand, Wild Turkey, announced that Matthew McConaughey will be the brand’s new creative director effective immediately. McConaughey will exist as the bourbon’s vision behind and in front of the camera. The actor will direct and star in a triple-threat global campaign including television, print, and digital slated READ MORE >
As a child you were probably yelled at one time or another for only eating the marshmallows out of your bowl of Lucky Charms. Your pruny fingertips, bent spoons, or bowl of only toasted oats probably gave you away. There was something magical about your cereal’s milk becoming the colors READ MORE >
If one of your favorite pastimes isn’t YouTubing James Corden’s karaoke carpool, you haven’t lived. The 15-minute video segments are addictively entertaining, filled with laugh out loud moments, and musically gifted celebrity passengers. Corden, late-night talk show host of The Late Late Show with James Corden, introduced this viral sensation READ MORE >
Ethan Dean, a 6-year-old boy from California, dreamed of only one thing. He wanted to be a garbageman. The Make-A-Wish Foundation’s northeastern California and northern Nevada chapter treated Ethan to a day on the job as a garbageman. They surprised Ethan, who has cystic fibrosis, at school where he changed READ MORE >
We’ve all done what I like to call the laundry ‘walk of dread’. We hike up and down stair after stair with a sack full of dirty clothes trekking along to the nearest Laundromat wishing with each exhausted step there would be an answer to our laundry prayers. Well, there READ MORE >
We are an agency that loves the arts! The widely successful Broadway show ‘Hamilton’ and its star and mastermind, Lin-Manuel Miranda (who quite honestly made Broadway cool again) took his final bow on July 9th. Further proving his modest and humble reputation, Miranda shared his final bows with other cast READ MORE >
milk* blogged, “Snapchat is ambitiously trying to move away from its ‘teen phenomenon’ stereotype and into more of an advertising social media contender” in one of our June blogs. Well, we were right. Alcohol brands are beginning to advertise on the app. Marketers are growing more confident of the app’s READ MORE >
The Cannes Lions International Festival is all about winners. 13,000 attendees pack into this seaside paradise to celebrate achievement in creativity. And with a crowd like that, this year’s real winner wasn’t found on the stage. Hotels booked up fast, really fast. And that’s where Airbnb cleaned up. In our READ MORE >
A couple weeks ago milk* blogged about PepsiCo’s decision to bring back aspartame in their soft beverage products. “When we launched Diet Pepsi aspartame-free, it’s because there was a huge consumer need for that product, PepsiCo CEO Indra Nooyi said. She continued to say, “People get incredibly fastidious about their READ MORE >
We called it! And we have a post to prove it. We predicted Manus x Machina: Fashion in the Age of Technology would be a ravishing success. Turns out, our prophecy was accurate. The exhibition is becoming the latest blockbuster for the Metropolitan Museum of Art in NYC. The exhibit READ MORE >