Chili’s is taking a step back and reminding their customers the major restaurant chain was started by “hamburger hippies” as an effort to try to increase their sales decline. The throwback campaign’s tagline is ‘Chilin’ Since 75’, revisiting the restaurant’s origin. Its marketing strategy is threefold; television, digital, and social READ MORE >
There are proven ways to capitalize the moment and longevity of advertising slogans. The five successful slogans techniques have included rhyme, alliteration, repetition, reversal, and double-entendre. Unfortunately, marketing history proves advertisers are equating powerful slogans with the amount of words used. However, marketing history has proven the alternative to be READ MORE >
Great news for Pepsi enthusiasts! Crystal Pepsi will be stocked on shelves nationwide for a limited time August 8th. The return of the aspartame-sweetened Diet Pepsi comes after a harsh backlash when the soft beverage company reformulated their product. “Pepsi is all about pop culture and few things are as READ MORE >
August 5th officially kicks off the 2016 Summer Olympics and for seventeen days the world will watch in awe, amazement, and anticipation as the most competitive event in the world unfolds. Even though most viewers will watch on TV, digital viewing is becoming a close alternative, specifically on YouTube. In READ MORE >
It could be the end of a tasty era. Statistics are showing that craft beer and mainstream beer companies are in a downward spiral in the market. Boston Beer and Sierra Nevada, the top two craft brewers are both in decline with only a 1% sale increase since May. Sales READ MORE >
Raden is the only name you need to know when it comes to traveling. The new smart luggage company is changing the future of travel. The suitcases, created and designed by Josh Udashkin, is a 22-inch carry on or a 28-inch check-in suitcase available in seven colors and various prices, READ MORE >
RIMOWA, a German manufacturer, is the original luggage designers to take an innovative approach to quality and design and create groove inspired luggage. The RIMOWA luggage is unmistakable due to the groove structure of its case shells. Once again, the luxury company has redefined travel. Travelers will be able to READ MORE >
FCB Brazil advertising agency devoted their creativity brainstorms to develop a loyalty travel rewards program that sparked originality. Trip Book Smiles is an e-reader that has a story dependent solely on the readers’ location. To create Trip Book Smiles, the developers talked with various manufacturers about adding geolocation technology. FCB READ MORE >
New York City is a year-round vacation destination. However, the lucky ones who visit the Big Apple during the summer months experience the inescapable summer heat that blankets the city. Luckily, the city is equipped with a variety of Rooftop Restaurants solely there for those needing to take a break READ MORE >
Traveling with a family requires a lot of preparation and patience. For a fun, safe, and stress-free trip it can be beneficial to follow some helpful tips from some veteran parent travelers. The number one tip is to pack light. Making an individual and family list before packing helps to READ MORE >