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Holiday Season Ads: Upgraded

November 5, 2021

It’s that time of year again—holiday shopping ads flood our mailbox, pop up on our social media, and stream endlessly on commercial breaks. While some of those big brand advertisements can feel inauthentic, materialistic, and profit-focused, Etsy’s “Give More than a Gift” campaign does just the opposite. One of their READ MORE >

Back to School Spending Increase 

August 12, 2021

Whether it is the excitement of getting out of the house back to somewhat normalcy or whatever the explanation may be, the National Retail Federation estimates that the “total back-to-school spending is expected to reach a record of $37.1 billion.” This record increased the total from last year by $3.2 READ MORE >

Kindergarten Enrollment Trend 2020

August 12, 2021

Some of the most fundamental lessons learned in pre-K or kindergarten reside in social interactions. However, with a pandemic causing social distancing and restrictions, allowing kindergarteners to learn how to share a toy or wait their turn in line virtually became a challenge. As a result, over the past year, parents READ MORE >

Instagram Privacy Policy for Youth Users

August 12, 2021

With the rise of popularity among social media, more and more youth users are downloading apps such as Instagram, TikTok and Facebook. While one may hope these platforms will be teen-friendly, inappropriate content can still find its way onto the screens of younger users. To help diminish this possibility, Instagram READ MORE >

Zoom Game Night 

August 5, 2021

Hellooo, can you guys hear me? Can you see my screen? (*queue wrong browser screen shared)  Nice to meet you virtually! From meetings to office happy hours and family gatherings, as Zoom took off within the last year, many found themselves all too familiar with the platform. However, Zoom will READ MORE >

Pandemic Pets

August 5, 2021

To stay busy during quarantine, we saw a spike in trends such as TikTok dances, tie-dye kits and bread baking. However, the quarantine puppy (or pet) is one trend, in particular, that remains pertinent to this day. As employees start heading back into the office, pet owners can’t help but READ MORE >

2021 Dry Olympic Games 

July 20, 2021

As we’ve discussed the advertisements leading up to the games and how you can watch the games from your home, it is only fitting to cover what the games will look like for those given the opportunity to attend.  Aside from setting the capacity limitations at 50% and permitting only READ MORE >

Looking to Watch the Olympic Games? NBC has You Covered

July 20, 2021

After over a year of hardships, loss and most importantly, rebuilding, the Tokyo Olympics will be held this summer 2021. However, this year the games will look a little different as fans and spectators from other nations will not be attending in person. While the world is trying its best READ MORE >

 IOC Campaign #StrongerTogether for 2021 Olympics

July 20, 2021

With speculation over the safety and possibility of holding the 2021 Tokyo Olympics this summer, the International Olympic Committee (IOC) needed to find a way to garner support for the highly anticipated games. In response, they released the #StrongerTogether campaign to remind the world of the inspiration that comes every four years READ MORE >

The Evolution of Jeans

June 23, 2021

As denim makes a roaring comeback following a year of loungewear and sweatpants, people are finally putting their skinny jeans to rest. As we begin a “new denim cycle,” as coined by Levi’s CEO, there is an increased want for bootcut, straight, and cigarette-legged jeans. Even low-rise fit, a look particularly triggering READ MORE >

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