To come up with compelling advertising, we think about perceptions and the feelings connected to those perceptions. That’s why we found this video so intriguing. A YouTuber took BBC commentary from a massive North Korean military parade and put it over footage of a celebration of Queen Elizabeth II’s birthday. READ MORE >
As marketers, we only pay slight attention to the supposed mindset differences between the “generations” that strategic planners invented. Boomers, Gen-X, Millennials, etc…. I mean we certainly don’t think exactly like everyone else that’s our same age. Yet, it’s fun to sink to the football rivalry level and pit Boomers READ MORE >
Our leader, Joe Sequenzia is obsessed with what’s coming next, especially when it comes to transportation. He recently sent around this future focused gallery of the latest concepts in personal mobility vehicles from CNN. Check out the cool entries from Honda including the Uni-Cub, a hands-free mobile device that can READ MORE >
Apple is gearing up to release its latest and greatest, the iPad Pro. This iPad will be the opposite of the “toy” you give your kid in exchange for peace and quiet. This professional model is targeting high-end creatives who want a powerful, portable device. Some early drops have included READ MORE >
A year or so ago, Facebook created Mentions, an exclusive app available only to public figures, designed to help them “keep in touch with their fans.” If you’re curious to see what Facebook looks like to Lebron James and Kim Kardashian you’ll enjoy seeing these side-by-side screen grabs of “normal” READ MORE >
This fall a new generation is headed to college and these kids can’t remember a time without computers, email, texting and smartphones. They’re reinventing everything, including how to become a celebrity. One new launchpad to stardom is barely ten-year-old YouTube, and I’m not talking about singers, sports stars and actors, READ MORE >
At milk* we love entrepreneurial thinking, in fact we pride ourselves on being entrepreneurs ourselves. That’s why we love seeing what’s hot on Kickstarter. Right now, the Skarp Laser Razor is killing it with over $3 million in pledges. The bladeless razor promises to make razor burn, ingrown hairs, cuts, READ MORE >
If you were looking to revolutionize the way we hear music, who would you call? How about a member of the family that revolutionized pop music? That’s just what Sonos by calling Giles Martin. Why, well it was his dad that revolutionized pop music by producing every album the Beatles READ MORE >
Last spring the Dutch non-profit, Mars One, asked “Does anyone want to take a one-way trip to Mars?” and over 78,000 people said “Yes!” by applying for their proposed 2027 mission. Now NASA has taken the next step in preparation for a Mars mission by conducting a yearlong simulation. The READ MORE >
Ever seen pictures of Coober Pedy? It’s a tiny South Australian town situated on a harsh barren desert. What’s different about Coober Pedy? At a glance, it looks like there’s no town at all, but after closer inspection you may notice entrances and airshafts to hundreds of subterranean homes. There is READ MORE >