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Electric Motor Vehicle Market is Expanding

June 23, 2021

More and more automotive manufacturers are adding electric vehicles to their inventory. A record number of pure electric vehicle models are expected to surface by the end of 2024. As technology, in several facets within society, is decreasing in price as it becomes more expected and therefore more accessible, electric vehicles are READ MORE >

Hot Spots to Travel This Year: CT Day Trips

June 15, 2021

Summer is here, but some people may be wary of hopping on a plane to go to their favorite beach destination just yet, following the pandemic. So, for all the beach-goers and hike-lovers, here are some of the best places for day trips in Connecticut.  1.       Gillette Castle State Park in READ MORE >

College Graduation During a Pandemic

May 7, 2021

In the coming weeks, America’s Class of 2021 will be graduating in what has been the second year impacted by the pandemic. Although how to effectively and safely conduct a ceremony is considered differently per state, the Center for Disease Control (CDC) still recommends against large crowds and gatherings. For READ MORE >

Teacher Appreciation Food Deals

May 7, 2021

After a year of adjusting to hybrid or fully remote classes, America’s teachers have proven themselves to be the underdogs of the pandemic. So, restaurants across the country are making this year’s Teachers Appreciation Week particularly special by offering free food and discounts. Food chains such as Jimmy John’s, Sonic, READ MORE >

Social Media’s Role in Helping COVID in India

May 7, 2021

According to The New York Times, social media has been a “godsend” in helping spread awareness of the alarmingly high coronavirus infection rates spreading throughout the country. Following huge gatherings for Holi, a popular ancient Hindu celebration also known as “the Festival of Love,” COVID case numbers and deaths have READ MORE >

The Role of Marketing in Vaccine Development/Distribution

April 22, 2021

The ability to effectively communicate to a mass audience is just as vital for the survival of the health industry as it is the advertising/marketing/PR industry– if not more, when considering the importance of spreading awareness about certain diseases and health trends. There is an obvious knowledge gap between scientists READ MORE >

Inclusion in the advertising industry

April 22, 2021

The Alliance for Inclusive and Multicultural Marketing (AIMM), a sector within the Association of National Advertisers (ANA), is working closely with agencies to increase multicultural marketing efforts in order to better appeal to larger, more diverse consumer bases. After a thorough analysis of advertisements aired during the Super Bowl, aspects READ MORE >

Creative trends in 2021

April 22, 2021

With each new year comes new visions in the artistic realm. Art and design elements in 2021 seem to offer a refreshing glimpse of 2020’s hardships. Several themes can be identified in 2021’s current creative trends. For starters, themes of condolence and kindness seem to emanate in the art scene. READ MORE >

Gen Z’s Impact on the Fashion Industry

April 22, 2021

Fashion styles from the 1990s have heavily influenced the way Gen Z, or the “Zoomers,” are dressing. With the help of social media apps such as Tik Tok and Instagram, different ideas on how to style different pieces, and outfit inspiration, can be quickly disseminated and readapted per each new READ MORE >

Jack Sisterhenm’s “The state and its affairs”

March 23, 2021

In honor of Women’s History Month, we’re spotlighting our creative director, Jack Sisterhenm, for his new piece entitled “The state and its affairs.” His work depicts a collage of headline court cases dating back 200 years in American history. Rather than attaching the cases to one certain person or group READ MORE >

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