Fashion styles from the 1990s have heavily influenced the way Gen Z, or the “Zoomers,” are dressing. With the help of social media apps such as Tik Tok and Instagram, different ideas on how to style different pieces, and outfit inspiration, can be quickly disseminated and readapted per each new READ MORE >
In honor of Women’s History Month, we’re spotlighting our creative director, Jack Sisterhenm, for his new piece entitled “The state and its affairs.” His work depicts a collage of headline court cases dating back 200 years in American history. Rather than attaching the cases to one certain person or group READ MORE >
We’re three months into 2021 and beyond ready to start vacationing again. As the travel industry is among the hardest hit due to the coronavirus pandemic, airlines, travel agencies, and hotels have already seen drastic changes as more countries are willing to let Americans in. The biggest change may be READ MORE >
Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly. As the events that took READ MORE >
Loungewear, cottagecore, and athleisure are expected to rule the 2021 fashion scene, likely as a byproduct of the coronavirus pandemic lockdowns– people really took sweatpants, workout clothing and DIY tie dyed hoodies and made it fashion. Some top global brands expected to grow in popularity this year include: Brother Vellies: READ MORE >
In considering the divisiveness of America’s current political realm, social conversations about politics can either be a light-hearted discussion– or, if the involved parties disagree, they could have the potential to cause irreparable damage to families, spouses and friendships. Businesses have picked up on this: following the storming of the READ MORE >
Perhaps one of the most beneficial aspects of social media is how information can be disseminated about a certain person, place, or thing in the matter of seconds. This can quickly become a company’s PR crisis, however, when they are exposed for their wrongdoings. Amazon, Nike, Zara, H&M and Victoria’s READ MORE >
Like a lot of retailers, Lululemon closed many of its stores during the peak of the pandemic. But the apparel brand found a way to stay relevant and bolster its e-commerce sales by finding new ways to connect with its customers at a time where we were all craving comfortable READ MORE >
As many brands are looking to give their consumers an escape from the stress of all 2020, Lowe’s has decided to go a different route. By partnering with some of the most wholesome people on the internet, the home improvement retailer is encouraging folks to write letters of gratitude to READ MORE >
Over two decades ago, Gap was American fashion. Its signature logo hoodies were seen everywhere, and its marketing attracted big names like Sarah Jessica Parker and Madonna. Now in 2020, a year that will go down in history, the American mall is a dying breed. It is predicted that between READ MORE >