We are in the craft beer revolution and it doesn’t seem to be slowing down anytime soon. Bud Light has a rebuttal for craft beer loyalists – simple beer is good too. In their new marketing campaign, the largest brew calls out its four essential ingredients – water, rice, barley and hop. In Bud Light’s comical attempt to poke fun at the complex brewing recipes and beers garnished with a lobster claw, it really is an advertising campaign wanting to bring people to back to the basics, back to ‘America’s favorite light lager’. The brand is merely trying to get back their mojo by attracting drinkers who want a good, old school, quality beer. Even though the data is still in the traditional lager favor, advertising is leaning more towards the craft beer boom. But Budweiser and Bud Light have something unique about the way they brew, their use of barley malts and rice makes for a light and crisp taste. The drinkability and refreshing flavor could be the reason it is the world’s favorite light beer, even on craft beers’ playground. This new product messaging will evolve to become part of Bud Light’s new advertising method and will most likely play out in the upcoming NFL season. After all, Bud Light is the big brother of the beer world and taunting its little siblings is part of the game.