Our Solution

BIG IDEAS with big boxes.

We renamed the product to celebrate what it was – a fresh new way of eating a popped corn snack. We also redesigned the packaging to help it attract consumers.

From there, we reimagined the distribution plan, starting small by giving the product to New York City Schools as a better-for-you snack. Then, we approached JetBlue and became the exclusive chip for the airline. After building our case further, we went into Costco, Wal-Mart and grocery stores, and eventually expanded the brand.

All of this work led to product line extensions and the sale of the company to a private investment firm.