In the rapidly changing marketing and advertising landscape during the age of social media and the influencer, a person’s name and likeness has more weight as a selling point for a product than ever before. In the last few years in particular, we have seen an increase in brands started READ MORE >
You’re walking into your local supermarket on Sunday night for your weekly grocery run that you’ve done so many times before. You know exactly what you need, because it’s exactly what you get every time. The muzak is playing. The overhead lights are yellow and humming. Shoppers on their own READ MORE >
The United States has had a long, long history of political advertising with roots that date back to the 1860s. Believe it or not, prior to this era, it was considered inappropriate for politicians to ask people to vote for them. They did not travel on a campaign trail. They READ MORE >
In an era where technology and fashion constantly intersect, On Cloud has just taken a groundbreaking step forward with their latest concept: a spray-on sneaker. Imagine a world where your shoes aren’t just manufactured, but created in real-time, customized to fit your feet perfectly—all in just six minutes. This futuristic READ MORE >
Imagine stepping into a time machine that takes you back to the dazzling 1960s, an era of sleek lines, vibrant colors, and a golden age of air travel. At JFK Airport, the TWA Hotel attempts exactly that—a nostalgic journey to the past fitted with modern comfort and amenities. The TWA READ MORE >
According to NPR, the cost to purchase a 30-second advertisement spot for the 2024 Super Bowl was a hefty $7 million dollars – $233,333.33 dollars per second. With this year’s viewership during the Chiefs vs. 49ers matchup drawing a whopping 127.3 million according to Nielson – the largest TV audience READ MORE >
Beast, Cyclops, Gambit, Rogue, Storm and Wolverine. Marvel’s marvelous superhero mutants, the X-Men, are the subject of one of the hippest new style collaborations – between KITH and ASICS. KITH – the American fashion and lifestyle brand established in 2011 by footwear and clothing designer Ronnie Fieg – has teamed READ MORE >
The entertainment venue of the future has arrived. On September 29th, the iconic Irish rock band U2 played the debut concert of not a new theater, concert hall, or stadium – but a sphere. After five years of planning and construction after the Madison Square Garden Company’s initial announcement, the READ MORE >
Earlier this month, Meta dropped their latest app on the market, called Threads. Dubbed a “Twitter Killer” by CNN, Threads revolves largely around text-based posts, while allowing photo and video as attachments. Screaming in popularity, the app gained 100 million users in less than two weeks. The differentiating factor that READ MORE >
For those of us that shamelessly indulged in the masterpiece that is Sex and the City, most of us were thrilled to hear that the show was coming back for round 2 seventeen years after the original series concluded. What we didn’t know was that the producers would kill off READ MORE >