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From Yard Signs to the Digital Age: How Multimedia Has Transformed Political Advertising

October 8, 2024

The United States has had a long, long history of political advertising with roots that date back to the 1860s. Believe it or not, prior to this era, it was considered inappropriate for politicians to ask people to vote for them.  They did not travel on a campaign trail. They READ MORE >

On Cloud’s Spray-On Sneaker: A Revolution in Footwear Design

September 10, 2024

In an era where technology and fashion constantly intersect, On Cloud has just taken a groundbreaking step forward with their latest concept: a spray-on sneaker. Imagine a world where your shoes aren’t just manufactured, but created in real-time, customized to fit your feet perfectly—all in just six minutes. This futuristic READ MORE >

Stepping Back in Time: The 60’s Themed TWA Hotel at JFK Airport

June 11, 2024

Imagine stepping into a time machine that takes you back to the dazzling 1960s, an era of sleek lines, vibrant colors, and a golden age of air travel. At JFK Airport, the TWA Hotel attempts exactly that—a nostalgic journey to the past fitted with modern comfort and amenities.  The TWA READ MORE >

Kanye West’s “Unconventional” Super Bowl Ad Brings in Almost $20 Million

March 1, 2024

According to NPR, the cost to purchase a 30-second advertisement spot for the 2024 Super Bowl was a hefty $7 million dollars – $233,333.33 dollars per second. With this year’s viewership during the Chiefs vs. 49ers matchup drawing a whopping 127.3 million according to Nielson – the largest TV audience READ MORE >

A Collaboration 60 Years In The Making

November 14, 2023

Beast, Cyclops, Gambit, Rogue, Storm and Wolverine. Marvel’s marvelous superhero mutants, the X-Men, are the subject of one of the hippest new style collaborations – between KITH and ASICS. KITH – the American fashion and lifestyle brand established in 2011 by footwear and clothing designer Ronnie Fieg – has teamed READ MORE >

The Unveiling of the Las Vegas Sphere

October 11, 2023

The entertainment venue of the future has arrived. On September 29th, the iconic Irish rock band U2 played the debut concert of not a new theater, concert hall, or stadium – but a sphere. After five years of planning and construction after the Madison Square Garden Company’s initial announcement, the READ MORE >

Musicians Connect with Fans on Threads

July 25, 2023

Earlier this month, Meta dropped their latest app on the market, called Threads. Dubbed a “Twitter Killer” by CNN, Threads revolves largely around text-based posts, while allowing photo and video as attachments. Screaming in popularity, the app gained 100 million users in less than two weeks. The differentiating factor that READ MORE >

And Just Like That… *SPOILER ALERT: Sex and the City Reboot*

December 14, 2021

For those of us that shamelessly indulged in the masterpiece that is Sex and the City, most of us were thrilled to hear that the show was coming back for round 2 seventeen years after the original series concluded. What we didn’t know was that the producers would kill off READ MORE >

Forget the Product, Give Us the History

December 14, 2021

I never knew I could love a motorcycle ad until I saw these powerful ones by Harley Davidson based out of the Czech Republic. When we think of the Czech Republic we picture the fairytale city of Prague, their ongoing recovery from the Cold War, and of course, the beer READ MORE >

“The Best Men Can Be”

December 14, 2021

If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad’s aim was to take their age-old slogan—“the best READ MORE >

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