Pepsi is in dire need of reimaging themselves after the Kendall Jenner ad backlash that is a nightmare the company can’t wake up from, but can their image be saved by a simple PR stunt? Will Hammock and Sai He, an Art Director and Copywriter from DDB San Francisco, are READ MORE >
“The fact that this somehow made it through – I can’t imagine how many meetings, and edits, and pitches, and then got the thumbs-up from who know’s how many people is absolutely mind-boggling,” enthusiastically explained Jimmy Kimmel about the ever so controversial Pepsi ad. The heated ad showed people holding READ MORE >
It’s hard to believe that Crocs were launched over fifteen years ago and the eccentric footwear company was quickly welcomed into the fashion world. Crocs rapidly exploded, almost too fast, and overtime the brand lost its footing in the industry. In a brand makeover campaign, the company introduced two new READ MORE >
Mobility has taken over. Consumers have become more accustomed to using their smartphones for purchases than we have ever seen before. The domino effect for brands like Visa and Toys ‘R’ Us are reaping the benefits almost as instantly as a touchscreen tap. Visa is no longer just a credit READ MORE >
The Waldorf Astoria is legendary. In the nine decades since its grand opening, the Art Deco inspired hotel has hosted icon after icon – Marilyn Monroe, Grace Kelly, Tony Bennett, Sammy Davis Jr., Frank Sinatra, the Duke and Duchess of Windsor, and many more – gave the culinary world unique READ MORE >
Brawny, the Georgia-Pacific owned paper towel company, has broken away from its male iconic symbol to give women the spotlight, by replacing the muscular lumberjack with true-life prominent women throughout the entire month in celebration and honor of Women’s History Month. The #StrengthHasNoGender campaign showcases inspirational women who exemplify strength READ MORE >
Cognitive computing is the latest and greatest in technology and it will organically impact what agencies look for in their next employee hire. Rumor has it that in the next computing era, agencies will pursue an artificial intelligence (AI)/cognitive developer to partner with a skilled data scientist to create the READ MORE >
Ralph Lauren is in need of a major marketing makeover. For the first time in fifty years, the iconic fashion brand has hired its first chief marketing officer. As a part of the company’s new evolution marketing campaign, the fashion retailer is aiming to create a larger voice. “As we READ MORE >
The Super Bowl is one of the greatest and most powerful creative platforms for marketers. Rarely anymore is there an opportunity to reach that large of an audience not rapidly fast-forwarding through commercials. Audi seized this opportunity and delivered. “Daughter” was a strong one-minute voice for one of the most READ MORE >
General Electric Co. is paying a pretty penny for a new marketing campaign. The American multinational conglomerate corporation is rumored to be paying more than $7 million a year with the Boston Celtics to have their iconic logo inked on the NBA team’s uniform. The corporation moved its headquarters to READ MORE >