The Super Bowl is one of the greatest and most powerful creative platforms for marketers. Rarely anymore is there an opportunity to reach that large of an audience not rapidly fast-forwarding through commercials. Audi seized this opportunity and delivered. “Daughter” was a strong one-minute voice for one of the most READ MORE >
General Electric Co. is paying a pretty penny for a new marketing campaign. The American multinational conglomerate corporation is rumored to be paying more than $7 million a year with the Boston Celtics to have their iconic logo inked on the NBA team’s uniform. The corporation moved its headquarters to READ MORE >
Budweiser has always reigned superior at the Super Bowl. They are the commercial viewers wait for, talk about for days, and remember forever. Their campaigns’ brilliance lies in their unique ability to take beer and merge it so delicately with viewers’ emotions. Clydesdales anyone? And this time around, Budweiser went READ MORE >
Joe Trippi, a campaign manager for Democratic presidential candidate Howard Dean in 2004, reinvented the way politicians run for office by using the powers of social media as an effective political tool (even back in 2004 social media was still very effective). “There’s been a lot of focus on winning READ MORE >
Stockholm brings anti-smoking campaigns to a new level, a coughing billboard. Akestam Holst, the agency behind the brilliant campaign, created a coughing billboard by attaching smoke detectors to a digital advertising screen. The ‘Smart Billboard ’ shows only a modest picture of a male model, but if approached with a READ MORE >
Who doesn’t love the Coca-Cola polar bears? For many years they were the beloved holiday mascot for the beverage brand and for the first time in three years they are coming back! The polar bears will appear only on Coca-Cola packaging and are a part of a triple threat holiday READ MORE >
It’s the (dreadful yet enjoyable) eating time of year; there is no denying or escaping it. However, the United Kingdom is determined to not fall down that slippery slope, especially when it comes to their children. “Childhood obesity is a serious and complex issue and one that we’re determined to READ MORE >
2016 is the year to break records, especially in retail. In holiday shopping only, it is projected that an estimated $655.8 billion will be spent on gifts. Since we are currently in the midst of holiday shopping (and trends show shoppers are shopping to the 12th hour), digital shopping has READ MORE >
Apple can now add coffee table book to its extensive resume. The technology company has released a photography book chronicling twenty years of Apple design. Designed by Apple in California includes 450 photographs shot by photographer Andrew Zuckerman. Chief designer, Jony Ive, described the book as, “a gentle gathering of READ MORE >
The last time Eddie Bauer ran a television ad campaign was before the millennium. Instead of adhering to the ways of millennial marketing, Eddie Bauer believed it would be best to stick to what worked. Seventeen years later, change is coming. The outdoor clothing brand will join the holiday season READ MORE >