At milk*, we’re obsessed with keeping our client’s brands fresh! “Get to a Better State” tagline has been entering our homes for the past five years, however, as of 6/2/16 State Farm is officially retiring its infamous slogan. The Illinois based insurance company is looking to expand its campaign message READ MORE >
The Instagram app we fell in love with is no longer (sigh). “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our READ MORE >
We found this meditation on brand building in the Harvard Business Review fascinating. Cultural Strategy author, Douglas Holt, talks about how much harder it is to build a brand in the era of social media. Initially, branded content appeared to be the key to creating substantive relationships with customers, but READ MORE >
Denmark’s WeFood opened a grocery that sells surplus food and it’s a hit. The store, run by volunteers, sells only “food past its sell by date, with prices up to 50 percent cheaper than in normal shops.” WeFood rescues fruit and veggies that have had a bumpy ride in the READ MORE >
If we noticed any theme in last night’s Super Bowl ads, it’s that advertisers seem more willing to take risks and have fun. We loved the Doritos ad where the baby in the ultrasound wanted his dad’s Doritos. It was a little weird, but we thought the dachshund hotdogs running READ MORE >
What happened when On Cars set out to test-drive the three hottest cars in the world? Well, our resident auto-nut, Joe Sequenzia gasped and automotive journalist, Chris Harris could hardly say more than “It’s Mega!” Last month, On Cars took Harris and the crew out to the Portimão track in READ MORE >
We love humor and brands that build on humor, and even more than that, we love big brands that give little agencies a chance. For a long time now, Geico has consistently put out some really funny commercials, all from the Martin Agency, so we were surprised and a little READ MORE >
We’ve always loved the crazy experimental advertising Wieden + Kennedy does for Old Spice and their latest effort doesn’t disappoint. The latest work takes center stage on Instagram where viewers can participate in a loony Sci-Fi adventure that works like a maze and feels like a comic book brought to READ MORE >
Big brand beer advertising is always all over the map. Sometimes high-production, sometimes annoyingly stupid and sometimes pitch perfect. The latest effort for Miller Lite by TBWA Chiat Day has hit that mark. “Bodega,” a 9 commercial series highlights people you might see in your local convenience store. The characters READ MORE >
The milk* team is having a blast learning all about bipartisanship and government policy through our work for the Bipartisan Policy Center. Last week the center posted a tweet about public service featuring an infographic we had the pleasure of creating. Learn about the history of presidential public service and READ MORE >