It’s that time of year again—holiday shopping ads flood our mailbox, pop up on our social media, and stream endlessly on commercial breaks. While some of those big brand advertisements can feel inauthentic, materialistic, and profit-focused, Etsy’s “Give More than a Gift” campaign does just the opposite. One of their READ MORE >
According to The New York Times, social media has been a “godsend” in helping spread awareness of the alarmingly high coronavirus infection rates spreading throughout the country. Following huge gatherings for Holi, a popular ancient Hindu celebration also known as “the Festival of Love,” COVID case numbers and deaths have READ MORE >
The ability to effectively communicate to a mass audience is just as vital for the survival of the health industry as it is the advertising/marketing/PR industry– if not more, when considering the importance of spreading awareness about certain diseases and health trends. There is an obvious knowledge gap between scientists READ MORE >
The Alliance for Inclusive and Multicultural Marketing (AIMM), a sector within the Association of National Advertisers (ANA), is working closely with agencies to increase multicultural marketing efforts in order to better appeal to larger, more diverse consumer bases. After a thorough analysis of advertisements aired during the Super Bowl, aspects READ MORE >
Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly. As the events that took READ MORE >
Like a lot of retailers, Lululemon closed many of its stores during the peak of the pandemic. But the apparel brand found a way to stay relevant and bolster its e-commerce sales by finding new ways to connect with its customers at a time where we were all craving comfortable READ MORE >
As many brands are looking to give their consumers an escape from the stress of all 2020, Lowe’s has decided to go a different route. By partnering with some of the most wholesome people on the internet, the home improvement retailer is encouraging folks to write letters of gratitude to READ MORE >
Over two decades ago, Gap was American fashion. Its signature logo hoodies were seen everywhere, and its marketing attracted big names like Sarah Jessica Parker and Madonna. Now in 2020, a year that will go down in history, the American mall is a dying breed. It is predicted that between READ MORE >
Plans for a TikTok sale may have a new obstacle, with China implementing new rules on AI technology exports. The new export control rules, which focus on technology the Chinese government considers sensitive, could mean that TikTok’s parent company, Beijing-based ByteDance, might need a license before it can sell TikTok READ MORE >
General Mills and other packaged food marketers were in an enviable position early on during the coronavirus pandemic. Shoppers were filling their in-person and online carts with loads of products, from cereals including Cheerios and Lucky Charms to Betty Crocker cake mixes. “We’re all trying to do the same thing, and it’s READ MORE >