Content. Made fresh daily.

China Could Block TikTok US Sale

September 9, 2020

Plans for a TikTok sale may have a new obstacle, with China implementing new rules on AI technology exports. The new export control rules, which focus on technology the Chinese government considers sensitive, could mean that TikTok’s parent company, Beijing-based ByteDance, might need a license before it can sell TikTok READ MORE >

How COVID-19 Is Quickening The Pace Of Marketing Change At General Mills

September 9, 2020

General Mills and other packaged food marketers were in an enviable position early on during the coronavirus pandemic. Shoppers were filling their in-person and online carts with loads of products, from cereals including Cheerios and Lucky Charms to Betty Crocker cake mixes. “We’re all trying to do the same thing, and it’s READ MORE >

Nordstrom Uses Influencers To Ease Anxious Shoppers

August 7, 2020

Some retailers are turning to popular social media personalities to detail post-pandemic protocols and boost the allure of visiting their stores. Wendy Nguyen, a fashionable Instagram personality with 1.1 million followers, is regularly tapped by retailers like Macy’s and Banana Republic to promote their wares on social media. The posts all praised READ MORE >

A Local Hard Seltzer Company Designed Face Coverings You Can Drink Through

July 24, 2020

One local company in New Jersey is selling masks with a straw flap that allows people to drink while remaining covered up. Crook & Marker, a spiked hard seltzer brand created TasteMask. The masks come in four different colorful patterns with tropical themes and all proceeds from sales will be donated READ MORE >

A Major Advertising Change for Facebook

July 10, 2020

A growing number of major advertisers are abandoning Facebook amid criticism the social media company is letting hateful or false posts go unchecked. Chipotle, HP, Pfizer and Puma are the latest to pull their ads from Facebook. They join a list of major brands including Adidas, Clorox, Coca-Cola, Conagra, Denny’s, READ MORE >

An Updated Look for Louisiana Chicken

June 19, 2020

Popeyes is revealing a brand refresh featuring a simplified, more mature version of its classic logo, which has only seen minor tweaks since the fast-food chain was found in 1972. The logo itself is all one color, ‘unapologetically orange’, and has a more uniform typeface that will work better on digital READ MORE >

Johnson & Johnson for Racial Diversity

June 19, 2020

Johnson & Johnson will have a Band-Aid – several of varying shades – for racial diversity, as it plans to launch a new multi-tone pack of bandages. “We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight READ MORE >

Starbucks Unveils Its Own Black Lives Matter Shirt After Backlash

June 19, 2020

Starbucks is clarifying its support of Black Lives Matter with the release of a shirt designed by some of its staffers that includes the name of the movement. “We see you. We hear you. Black Lives Matter. That is a fact and will never change,” the company said in a letter READ MORE >

Aunt Jemima Brand Changing Name & Image

June 19, 2020

Quaker Oats, which owns the 131-year-old brand, is making big changes to Aunt Jemima as it works towards racial equality. The logo of the brand, familiar to shoppers on every supermarket shelf that features pancake mix and pancake syrup – a staple of the classic American breakfast – features an African American READ MORE >

‘For Once, Don’t Do It’

June 5, 2020

‘Don’t Do It’, the powerful message behind Nike’s new anti-racism ad. It is calling on Americans to do something different from the brand’s iconic call to ‘Just Do It’. It is now calling on Americans to not turn their back or be silent on the painful and present issue of racism in READ MORE >

PREVIOUS NEXT