Some retailers are turning to popular social media personalities to detail post-pandemic protocols and boost the allure of visiting their stores. Wendy Nguyen, a fashionable Instagram personality with 1.1 million followers, is regularly tapped by retailers like Macy’s and Banana Republic to promote their wares on social media. The posts all praised READ MORE >
One local company in New Jersey is selling masks with a straw flap that allows people to drink while remaining covered up. Crook & Marker, a spiked hard seltzer brand created TasteMask. The masks come in four different colorful patterns with tropical themes and all proceeds from sales will be donated READ MORE >
A growing number of major advertisers are abandoning Facebook amid criticism the social media company is letting hateful or false posts go unchecked. Chipotle, HP, Pfizer and Puma are the latest to pull their ads from Facebook. They join a list of major brands including Adidas, Clorox, Coca-Cola, Conagra, Denny’s, READ MORE >
Popeyes is revealing a brand refresh featuring a simplified, more mature version of its classic logo, which has only seen minor tweaks since the fast-food chain was found in 1972. The logo itself is all one color, ‘unapologetically orange’, and has a more uniform typeface that will work better on digital READ MORE >
Johnson & Johnson will have a Band-Aid – several of varying shades – for racial diversity, as it plans to launch a new multi-tone pack of bandages. “We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight READ MORE >
Starbucks is clarifying its support of Black Lives Matter with the release of a shirt designed by some of its staffers that includes the name of the movement. “We see you. We hear you. Black Lives Matter. That is a fact and will never change,” the company said in a letter READ MORE >
Quaker Oats, which owns the 131-year-old brand, is making big changes to Aunt Jemima as it works towards racial equality. The logo of the brand, familiar to shoppers on every supermarket shelf that features pancake mix and pancake syrup – a staple of the classic American breakfast – features an African American READ MORE >
‘Don’t Do It’, the powerful message behind Nike’s new anti-racism ad. It is calling on Americans to do something different from the brand’s iconic call to ‘Just Do It’. It is now calling on Americans to not turn their back or be silent on the painful and present issue of racism in READ MORE >
Apart from Nike, corporate brands speaking out in support of the Black Lives Matter movement have been few and far between – that is, until now. As protests sweep the U.S., a wave of brands have vocalized their support of the #BlackLivesMatter movement. Brands initiatives have included pledging donations and offering up READ MORE >
With the country in a state of complete unrest, most brands have decided it’s best to express support and postpone any marketing initiatives as most feel this is not the right time for celebration. Consumers are more interested in riot gear than PlayStations right now. In a tweet, the company explained that READ MORE >