Marketers have a role in communicating important call-to-action messages during crises and have a responsibility to lead the way. And while social distancing may be the new norm, we can only achieve so much with it. In these strange times, brands need to be strategically-focused on the long-term and not just READ MORE >
Twitter is the social media platform that has always played a significant role in crisis communications, so it comes as no surprise that brands have raised their Twitter voice during the pandemic, some even with humor and sarcasm. “There’s no playbook, but when it comes to social media, knowing when READ MORE >
At a time when the coronavirus pandemic has turned a face mask into a necessity, the NBA is jumping into the market. The league recently announced that it has teamed up with Fanatics to launch a line of cloth face coverings, featuring logos and designs for all 30 NBA and READ MORE >
Apple and Google, the world’s two biggest tech companies, are joining forces to build an opt-in-contract-tracing tool using Bluetooth technology that could help public health officials and others track the spread of Covid-19 within the next several months. The ‘contact-tracing’ tool will allow people (if they opt in) to track READ MORE >
The ongoing coronavirus pandemic doesn’t lessen the importance of networking. The ability to network in order to develop, or make new contacts, is another area of business that has been dramatically impacted by the coronavirus outbreak. People can still build meaningful and useful relationships at home by finding ways to READ MORE >
Gap Inc. is the latest retailer to announce that they will be using their factories to create personal protective equipment for healthcare workers who are dealing with severe shortages during the pandemic, “we will be pivoting resources so factory workers can make masks, gowns & scrubs for healthcare works on READ MORE >
With Gen-Z becoming the new target audience, many companies are looking for unique ways to grab their attention. Frito-Lay is testing out a new plan that they believe will be successful. They are coming out with new ads for Doritos that happen to be missing something – any mention of READ MORE >
Something’s been stirring the waters, and we’re going to need a bigger boat for it. This past Sunday began Shark Week, one of TV’s most popular weeks of the summer. This year, sharks aren’t the only ones hungry. Discovery Channel came out strong, biting into a variety of networks with READ MORE >
The best marketing work continues to make a splash long after its initial execution – and Nike’s recent “Dream Crazy” campaign is doing just that. The brand’s Colin Kaepernick billoard, which coincided with an attention-seizing tweet by Kaepernick himself, just won a Grand Prix award in the Outdoor category at READ MORE >
Active NFL players have been no strangers to advertising recently, with massive Super Bowl spots often featuring the league’s own stars. But now we’ll be seeing more of them with beer in hand, thanks to a recent decision by the NFL to adjust its alcohol-related marketing policies. This marks the READ MORE >