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Hershey Shockingly Changes Its Iconic Bar Design

May 24, 2019

For the first time since its release in 1900 (119 years ago!), the Hershey Bar is getting a new look. For a limited time only, the classic treat will be re-designed with emojis on each brick of chocolate, instead of the brand logo. There will be 25 emojis used in READ MORE >

Budweiser Honors Moon Landing Anniversary with Retro Beer

April 26, 2019

This summer marks the 50th anniversary of the moon landing, and Budweiser is one of many brands that will be taking advantage of the occasion, as they’ve announced a special edition beer to commemorate the event. The beer will not only feature a unique bottle, but also a blast-from-the-past recipe. READ MORE >

Oreo (and the Rest of the World) Capitalize on “Thrones” Mania

April 12, 2019

HBO’s “Game of Thrones” will be making its return on Sunday, and like just about everybody else, Oreo knows it. To celebrate the occasion, they’re releasing limited-edition cookies featuring famous symbols from the show. The cookies will be the same Oreos we’ve all known and loved for so long, but READ MORE >

Young Tennis Star Osaka Signs with Nike

April 12, 2019

The rise has been meteoric for 21-year-old Naomi Osaka, who made a name for herself by defeating Serena Williams in the 2018 U.S. Open final and then proceeding to win her first Australian Open in 2019. Now ranked No. 1 in the world, Osaka is starting to reap the rewards READ MORE >

Dunkin’ and Saucony Team Up for Boston Marathon Sneaker

March 29, 2019

The 2019 Boston Marathon is coming up in April, and many brands will be trying to capitalize on the countless attentive eyeballs. Two such brands are Dunkin’ and Saucony, who are teaming up for a Dunkin’-themed sneaker for the second year in a row. The sneaker is pretty hard to READ MORE >

Buffalo Wild Wings Fully Embracing Madness of College Basketball

March 15, 2019

Buffalo Wild Wings has long been one of the premier places to watch sports, and now they’re trying to drive that point home further, unveiling a variety of tactics centered around this year’s March Madness tournament. B-Dubs has dropped several new spots ahead of this year’s edition of the tournament. READ MORE >

Nike and Serena Make A Splash On Oscar Night

March 1, 2019

Tons of golden statues were handed out Sunday for the Oscars. But perhaps the biggest winners of all were Serena Williams and Nike, thanks to a powerful new TV spot that aired during the show. The 90-second spot features several prominent female athletes, including Williams (who also narrates the ad) READ MORE >

Unexpected Bachelor Party Guest Makes Waves

February 1, 2019

Angelo’s Bachelor Party was supposed to be an 80s-themed snowboarding trip at Okemo Mountain in Vermont with his closest friends. But after a social media typo went viral, a new friend joined along. The hashtag #AngelosBachelorParty was buzzing this past weekend after an invite for Angelo’s bachelor party was accidentally READ MORE >

Kraft-Heinz Debuts NSFW Food Ad Ahead of Super Bowl

February 1, 2019

Last week, Kraft-Heinz’ DEVOUR line debuted a minute-long video to launch its newest campaign ahead of the Super Bowl – and it’s edgy, to say the least. The frozen food brand’s new message attempts to capitalize on the “food porn” trend, a common hashtag and label associated with delicious-looking food READ MORE >

CVS Leads the Anti-Airbrush Movement

February 1, 2019

The concept of editing photos to make them more appealing for advertising has long been a hot-button issue. Recently, CVS has been doing its part to stop it, at least in the beauty realm. Last year, the retailer announced its decision to phase out all retouched beauty imagery in store, READ MORE >

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