For its Super Bowl strategy this year, Skittles will be putting on a show – literally. The brand recently announced that it’ll be putting on a 30-minute performance in New York City titled “Skittles Commercial: The Broadway Musical” on the day of the Super Bowl (February 3), instead of buying READ MORE >
Gillette has been using the slogan “The Best a Man Can Get” as its tagline for years – and with a new campaign, the brand is taking it a bold step further. The 1:49-long video brings toxic masculinity to the forefront via video and audio clips that feature sexual harassment READ MORE >
Amazon and its Alexa technology have taken the world by storm, but Google’s counterpart, the Google Home, has earned a lot of recent attention. At the beginning of November, Spotify and Google announced a partnership that would provide a free Google Home Mini device for subscribers to the Spotify Premium Family READ MORE >
In 2018, companies have turned to strategic marketing to encourage people to vote during the midterm election. It’s no surprise – voting is imperative. No where near enough of Americans participate in this powerful privilege. Since it’s a known fact that not enough people vote, companies have gotten creative in READ MORE >
Super Bowl Ads often leave audiences talking about them but they rarely take home awards. But, that wasn’t the case for the Tide Ad from the 2018 Super Bowl circuit. The advertising spot took home one of the biggest awards in advertising, the D&AD Black Pencil Award. The Tide Ad READ MORE >
One of the best (but not easy!) ways to make a successful ad is to create a piece of work that is so impressive that people forget that what they’re looking at is even an advertisement. Spotify just rolled out an exciting and artistic homage to David Bowie two years READ MORE >
NBC has less than ten advertising spots left to sell before Super Bowl 52 kicks off Sunday, February 4th. What does that mean for advertisers and what can the viewers expect? “In the years past, it was a race to see who could create the most humorous creative around the READ MORE >
It’s the holiday season, which really means it is time to embark on a modern American tradition – over analyzing seasonally available Starbucks cups. Starbucks has produced holiday cups for over twenty years, and while some have come and gone with little commotion, others have drawn a lot of controversy. READ MORE >
Snapchat filters are now strategically targeting more users than ever before. Previously, Snapchat used geo-filters to target an advertisement based on a specific location. But with ad sales lower than expected, drastic measures needed to be taken. Now brands will be able to target through user interest, time of day READ MORE >
Nissan is one of six official brand partners for the new Star Wars film hitting theaters December 15th. The automaker debuted its first television promotional ad that links its driver-assistance technology to the droids that help steer the spaceships in the film. Ultimately, Nissan sees an opportunity with the Star READ MORE >