Snapchat filters are now strategically targeting more users than ever before. Previously, Snapchat used geo-filters to target an advertisement based on a specific location. But with ad sales lower than expected, drastic measures needed to be taken. Now brands will be able to target through user interest, time of day READ MORE >
Nissan is one of six official brand partners for the new Star Wars film hitting theaters December 15th. The automaker debuted its first television promotional ad that links its driver-assistance technology to the droids that help steer the spaceships in the film. Ultimately, Nissan sees an opportunity with the Star READ MORE >
Walt Disney’s retro spin of their vault classics, ‘The Jungle Book’ and ‘Beauty & The Beast’, has brought the media and entertainment conglomerate much success recently. So, it should come as no surprise the next remake will be ‘The Lion King’ directed by Jon Favreau. ‘The Jungle Book’ director has READ MORE >
Rent the Runway’s new ingenious ads focus on converting your closet into a place to hold more than just clothes is nothing else but a great idea. “We’re trying to build awareness around Rent the Runway and how revolutionary a company and ad idea this is. “We offer a subscription READ MORE >
Halloween and candy go together like peanut butter and jelly. Fox Networks launched four mini movies, each two-minute long, that had viewers watching strange and spooky advertising just in time for Halloween. Fox Networks and Mars candy brands (Skittles, M&Ms, Starburst and Snickers) teamed up to get their viewers in READ MORE >
A new way brands are gaining attention nowadays is through Augmented Reality (AR). AR is a great marketing tool used to reach consumers in a creative and tangible way. Social media platforms like Snapchat have been utilizing AR to grow their brand and increase their followers. “Distribution becomes really key READ MORE >
Companies never want to find themselves in the middle of a marketing scandal, but unfortunately, it happens. Dove recently advertised a campaign that had a black woman looking as if she was scrubbing herself ‘clean’ when a white woman appeared after. A before and after campaign gone so wrong. Social READ MORE >
Netflix’s sleeper hit sensation, ‘Stranger Things’, is on the brink of releasing new advertisements for their impending new season. The creators behind the eerie mystery obsession is getting inspiration from 1970 and 1980s film posters for their new ads. Netflix is stopping at nothing on social media to promote the READ MORE >
‘Rolling Stone’ is for sale. The cutting-edge music, political and cultural magazine is the latest publication to put majority of its stake up for sale after losing advertising and readership to online substitutes. Since its founding in 1967, ‘Rolling Stone’ has been a mainstay of music journalism and pop culture; READ MORE >
There is an apparent trend happening. Brands are ditching traditional advertising for something more current and more fresh – influencer marketing. CoverGirl launched a new influencer program over the summer that featured nine social media megastars in-store displays. This advertising tactic was to help consumers shop their favorite looks more READ MORE >