The NFL season is back and we’re ready! Bring on #TNF, all the chicken wings you can eat, Carrie Underwood, beer specials, and glorious fall weather. But what if football enthusiasts now had a ‘Touchdown Glass’ that lights up after each touchdown? We think most would agree that the 2017-2018 READ MORE >
In the heart of New York City, Times Square, Kind is introducing its new product, Kind Fruit Bites, in a very dramatic way. The fruit and nut savvy food brand created statues of kids made entirely of ‘sugar’ surrounding an enormous pile of sugar boxes. It was a loud and READ MORE >
The Program, have you heard of the agency? The Program is a digital agency that is home to the all-woman brand team who are leading the Nike global account and shredding gender barriers in the workplace one creative brainstorm at a time. The agency, based in Portland, Oregon, has had READ MORE >
We are in the craft beer revolution and it doesn’t seem to be slowing down anytime soon. Bud Light has a rebuttal for craft beer loyalists – simple beer is good too. In their new marketing campaign, the largest brew calls out its four essential ingredients – water, rice, barley READ MORE >
A liquor-themed holiday, is there much more to ask for? This month celebrates National Tequila Day and Jose Cuervo chose to honor it by replacing three different water fountains throughout Los Angeles with #H2Cuervo! For thirsty tequila enthusiasts (over the age of 21 of course), the silver liquor was available READ MORE >
It’s hot out there, but now there are delicious (and somewhat healthy) ways to cool down. Halo Top, a high-protein, low calorie ice cream brand has just launched its first traditional advertising campaign and Yasso, a low calorie frozen Greek yogurt dessert, is making a push in digital marketing. These READ MORE >
Amazon is THE most powerful retailer online and with every day they continue to dominant and reach numbers that seem impossible. The company’s influential customer experience model is one that simply compares to none. So when the prominent online retailer chose to buy Whole Foods for a large sum, the READ MORE >
Special K is telling women (and pretty much everyone) to ‘Own It’ in the brand’s new TV commercial taking on female empowerment. The brand has been selling joy, independence, and wellness for a few years now, instead of diet-focused messaging like its competitors. The ‘Own It’ messaging is promoting women’s READ MORE >
Why go designer when you can just go Ikea? A new Balenciaga bag is taking a page out of Ikea’s creative book with their latest design that mimics Ikea’s famous blue tote. But aside from the striking resemblance, the price tag is a wee bit different. The designer bag is READ MORE >
Moms are real-life superheroes, rock stars, the most amazing people, but certainly not perfect. Some moms may even say it is their imperfections that make them better moms. Kraft Macaroni & Cheese, a brand that has marketed itself on being a parent’s best friend, has come up with an excellent READ MORE >