On Monday, Elon Musk did what he does best: make a splashy announcement about cool technology, with a goal that’s perhaps too ambitious. He introduced investors to a new artificial intelligence chip that will apparently help Tesla cars drive themselves by the end of 2019. Musk said that every Tesla READ MORE >
For most of 2016, hackers had unlimited access to Uber’s user data, but until recently we didn’t know the whys and hows and more annoyingly we were all left wondering why it had taken the story so long to come out. “None of this should have happened, and I will READ MORE >
Nissan is one of six official brand partners for the new Star Wars film hitting theaters December 15th. The automaker debuted its first television promotional ad that links its driver-assistance technology to the droids that help steer the spaceships in the film. Ultimately, Nissan sees an opportunity with the Star READ MORE >
Volvo will be saying goodbye to the internal combustion engine in 2019 and saying hello to the electric vehicle. The well known, Swedish car company is set to become the first major automaker to start producing hybrid and electric vehicles only. Hakan Samuelsson, Volvo’s President and CEO, released a statement READ MORE >
Porsche’s 911 moniker is now a true automobile icon, with its release of their one millionth Porsche 911. After 54 years in production, the motoring legends now have even more to gloat about. Wolfgang Porsche – the son of Ferdinand (Ferry) Anton Ernst Porsche, co-creator of the 911 – was READ MORE >
In just a little over a decade, over 60% of all auto sales could be for self-driving cars. But we ask, can self-driving cars ever really be safe? After all, it would be solely computer operated and computers aren’t always the most reliable. Analysts purpose not only will self-driving cars READ MORE >
Enzo Ferrari once described the Jaguar E-Type as “the most beautiful car ever made”. The glamorous automobile is a combination of beauty, high performance, and competitive pricing making the model an icon of the motoring world. Born in a generation of jet setters and rock star personas, the car defined READ MORE >
Let’s be honest, when you think of a door you don’t think of much, right? They really only provide one function, allowing us to pass through from one point to another. But the creativity ‘door’ opens so to speak wider when we were talking about cars. Cars tell a unique READ MORE >
The Super Bowl is one of the greatest and most powerful creative platforms for marketers. Rarely anymore is there an opportunity to reach that large of an audience not rapidly fast-forwarding through commercials. Audi seized this opportunity and delivered. “Daughter” was a strong one-minute voice for one of the most READ MORE >
Ask any parent and the majority would probably say their teenager getting their driver’s license is one of the most bittersweet moments a parent faces. Happy to say goodbye to the days of the unappreciated taxi driver while simultaneously welcoming the abundance amount of worry that comes with an inexperienced READ MORE >