Not since the short life of the Saturn EV-1 has the promise of Electric Vehicles been so promising. Auto makers around the world are working on EV models and it will be a company like Better Place that will provide the infrastructure with “a network of charge spots, switch stations READ MORE >
How’s this for the road to OZ? Solar Roadways was just awarded $100,000 by the Department of Energy to develop solar panels that can be embedded into roads. If widely adopted, the 12-by-12 foot panels help finally solve many of our energy problems. Skeptical? With the panels, a mile-long stretch READ MORE >
We’re polishing up our latest TV commercial for Danbury Volkswagen. It will air this month during NFL telecasts and other select programming in the Connecticut area. If you didn’t see our last Danbury VW spot, you can always catch it in the “Our Work” section of our site, or on READ MORE >
Back in college many eons ago this writer competed in the American Advertising Federation’s collegiate competitions. One year our case study was Saturn. The assignment was to pitch the brand to first-time car buyers. So our team learned everything we could about the fledgling brand. Quickly we learned there was READ MORE >
“There’s all sorts of armor on (a military Humvee), but if you’re running in the theater and get your tire shot out, what have you got? You’ve got a bunch of armor in the middle of a field.” This is the insight behind the Honeycomb Tire, a non-pneumatic tire (no READ MORE >
Though it was released in 2006, there isn’t a more relevant movie today than Who Killed the Electric Car? A top screenwriter on his best day couldn’t dream up a story of greed, fear and ineptitude like this one. You’ll laugh. You’ll cry. You’ll mostly cry. Maybe the heads of READ MORE >