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From Yard Signs to the Digital Age: How Multimedia Has Transformed Political Advertising

October 8, 2024

The United States has had a long, long history of political advertising with roots that date back to the 1860s. Believe it or not, prior to this era, it was considered inappropriate for politicians to ask people to vote for them.  They did not travel on a campaign trail. They READ MORE >

On Cloud’s Spray-On Sneaker: A Revolution in Footwear Design

September 10, 2024

In an era where technology and fashion constantly intersect, On Cloud has just taken a groundbreaking step forward with their latest concept: a spray-on sneaker. Imagine a world where your shoes aren’t just manufactured, but created in real-time, customized to fit your feet perfectly—all in just six minutes. This futuristic READ MORE >

Marketing the Paris 2024 Olympics: A Masterclass in Branding and Engagement

August 6, 2024

As the world eagerly anticipates the Paris 2024 Olympics, the event’s marketing campaign has become a focal point of discussion. With the goal of creating a truly memorable and impactful Games, the organizers have rolled out an innovative and multifaceted marketing strategy that highlights Paris’s unique charm, emphasizes sustainability, and READ MORE >

Embracing the Future: AI’s Transformative Role in Marketing

July 9, 2024

Artificial Intelligence (AI) has rapidly transformed from a futuristic concept to a vital tool driving innovation across various industries, including marketing. In recent years, AI has emerged as a game-changer for businesses seeking to enhance efficiency, personalize customer experiences, and optimize marketing strategies. The Emergence of AI in Advertising The READ MORE >

How Content Scores Big with America’s Soccer Revolution

December 18, 2023

With the universally-loved TV series Ted Lasso and the rippling news of actors Ryan Reynold’s and Rob McElhenney’s purchase of Welsh football team Wrexham (and the documentary that came with it), “soccer awareness” in the United States may be at an all-time high. Initially, soccer was introduced to the US READ MORE >

A Collaboration 60 Years In The Making

November 14, 2023

Beast, Cyclops, Gambit, Rogue, Storm and Wolverine. Marvel’s marvelous superhero mutants, the X-Men, are the subject of one of the hippest new style collaborations – between KITH and ASICS. KITH – the American fashion and lifestyle brand established in 2011 by footwear and clothing designer Ronnie Fieg – has teamed READ MORE >

The Rolling Stones Announce Album of New Songs for first time in 18 Years

October 3, 2023

Start me up! Teasing the world with cryptic social media posts and their iconic logo being eerily projected at landmarks in cities such as New York, London, and Paris – on September 4th, The Rolling Stones officially announced they’ll be releasing a full-length studio album of new original music on READ MORE >

The Case for Aging Rockers

September 12, 2023

Last week, rock star Bruce Springsteen announced he was canceling his September tour dates to get treated for a peptic ulcer. Such an announcement seems freakish for such a fiery rock musician – until you realize that he’s 73 and that they typically flare up in those who have elongated READ MORE >

How Christopher Nolan and ‘Oppenheimer’ Keep Us Engaged

August 8, 2023

This past weekend, ‘Oppenheimer’ set the record for highest grossing film set in World War II, running up a total of over $500 million. With many critics being left shocked with how fast an R-rated movie flew past the threshold, there is a lot of hype surrounding the film – READ MORE >

Musicians Connect with Fans on Threads

July 25, 2023

Earlier this month, Meta dropped their latest app on the market, called Threads. Dubbed a “Twitter Killer” by CNN, Threads revolves largely around text-based posts, while allowing photo and video as attachments. Screaming in popularity, the app gained 100 million users in less than two weeks. The differentiating factor that READ MORE >

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