In the rapidly changing marketing and advertising landscape during the age of social media and the influencer, a person’s name and likeness has more weight as a selling point for a product than ever before. In the last few years in particular, we have seen an increase in brands started READ MORE >
You’re walking into your local supermarket on Sunday night for your weekly grocery run that you’ve done so many times before. You know exactly what you need, because it’s exactly what you get every time. The muzak is playing. The overhead lights are yellow and humming. Shoppers on their own READ MORE >
The United States has had a long, long history of political advertising with roots that date back to the 1860s. Believe it or not, prior to this era, it was considered inappropriate for politicians to ask people to vote for them. They did not travel on a campaign trail. They READ MORE >
In an era where technology and fashion constantly intersect, On Cloud has just taken a groundbreaking step forward with their latest concept: a spray-on sneaker. Imagine a world where your shoes aren’t just manufactured, but created in real-time, customized to fit your feet perfectly—all in just six minutes. This futuristic READ MORE >
As the world eagerly anticipates the Paris 2024 Olympics, the event’s marketing campaign has become a focal point of discussion. With the goal of creating a truly memorable and impactful Games, the organizers have rolled out an innovative and multifaceted marketing strategy that highlights Paris’s unique charm, emphasizes sustainability, and READ MORE >
Artificial Intelligence (AI) has rapidly transformed from a futuristic concept to a vital tool driving innovation across various industries, including marketing. In recent years, AI has emerged as a game-changer for businesses seeking to enhance efficiency, personalize customer experiences, and optimize marketing strategies. The Emergence of AI in Advertising The READ MORE >
With the universally-loved TV series Ted Lasso and the rippling news of actors Ryan Reynold’s and Rob McElhenney’s purchase of Welsh football team Wrexham (and the documentary that came with it), “soccer awareness” in the United States may be at an all-time high. Initially, soccer was introduced to the US READ MORE >
Beast, Cyclops, Gambit, Rogue, Storm and Wolverine. Marvel’s marvelous superhero mutants, the X-Men, are the subject of one of the hippest new style collaborations – between KITH and ASICS. KITH – the American fashion and lifestyle brand established in 2011 by footwear and clothing designer Ronnie Fieg – has teamed READ MORE >
Start me up! Teasing the world with cryptic social media posts and their iconic logo being eerily projected at landmarks in cities such as New York, London, and Paris – on September 4th, The Rolling Stones officially announced they’ll be releasing a full-length studio album of new original music on READ MORE >
Last week, rock star Bruce Springsteen announced he was canceling his September tour dates to get treated for a peptic ulcer. Such an announcement seems freakish for such a fiery rock musician – until you realize that he’s 73 and that they typically flare up in those who have elongated READ MORE >