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Milk *An Advertising Agency

August 2, 2006

Imagine a proudly independent advertising agency dedicated to making your brand the strongest it can be.   Imagine an emotionally fueled, creatively driven agency whose sole intent is to create meaningful, relevant and memorable communication solutions for your brand.                       Imagine a team READ MORE >

No-Frill Chic Airline

August 2, 2006

The newest entry into the no-frills airlines comes from Japan. StarFlyer is equipped with 144 seats (normally 170), comes with all-leather seating and personal LCD monitors and laptop power. This no-frills airline is a beauty in design. Their website is amazing. The copy reads like a poem and there is READ MORE >

High-End Fabric Detergents

August 2, 2006

The Laundress is a new line of premium fabric care products that provide detergents for expensive fabrics such as wool and cashmere. These products have been specially formulated to treat each fabric with the ultimate care. This is a continuation of a trend that called “upgrading” in which everyday products READ MORE >

Jesus H Christ and the Four Hornsmen of the Apcoalypse: Self Titled

August 1, 2006

New York-based Jesus H Christ and the Four Hornsmen of the Apocalypse are an eight-piece rock.pop.punk.folk.metal.band. Kinda of a mix between B-52s and Jellyfish with some salt of Weezer and pop-Pixes. The songs are melodically tight, but you listen for the song lyrics.  They sing about things thought but rarely READ MORE >

Milk Client Sampling

August 1, 2006

Here’s what gets us up in the morning and keeps us up late into the night. At the end of the day, a brilliant strategy is not remembered outside of the conference room. It is the execution of the strategy. It’s the thing that makes you tear something from a READ MORE >

Refresh Your Digital Life

August 1, 2006

Fuel for Travel lets consumers download travel guides, music, audio books, tv shows and movies to their MP3 players, phones, portable DVRs and other digital devices. Launched yesterday at Schipol Airport, you can listen/watch the content and then purchase your entertainment or travel content. While it does not currently support READ MORE >

Fiready: A Tale of Marketing a Log

August 1, 2006

One of our Trend Extenders was recently filling up their gas tank when they happened upon a most interesting retail display. Not for soda, candy or chips, but for firewood. Printed, in well reproduced four-color, is the romantic setting of silhouettes settled by a warm, glowing fire. The idea of READ MORE >

The Village Green: Feeling the Fall

August 1, 2006

Welcome to the world of Portland‘s the Village Green. In the few short years that the band has been in existence, they’ve kicked up frenzy. Named after the Kinks’ classic The Village Green Preservation Society, this rock outfit, duly inspired by the aforementioned, but then perhaps every other groovy thing READ MORE >

Conversational Marketing™ – The New Marketing Reality

July 30, 2006

It used to be that brands owned and shaped the consumer brand experience. For years, companies developed brands that consumers either adopted or didn’t. Consumers had no way to either interact with each other or build upon the brands being developed. The basic principle of Milk’s Conversational Marketing™ is that, READ MORE >

EGGS GET OUT OF THE BOX

July 18, 2006

For their new fall lineup, CBS was looking outside the normal paths of communication. They sought a better way into viewers’ hearts… Or stomachs as it were. The network plans to announce today that they will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, READ MORE >

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