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Target: From Fashionably Cheap to Just Fashionable

July 18, 2006

As long as I can remember amongst my friends and acquaintances, Target has always been pronounced "Tar-zhay." This consumer inside joke has made more of an impact on the brand than one would think. It’s ventures into low-priced high-fashion has introduced price conscious shoppers to well renowned American designer Isaac READ MORE >

Welcome to milkblog

July 17, 2006

Welcome to milkblog, a trend blog for milk advertising (www.milknsono.com). Milk is an emotionally fueled, creatively driven advertising agency located in New York City and South Norwalk, CT. We live in perhaps the most exciting time in marketing history.  Innovative brands combined with the power of modern media technologies have READ MORE >

Concierge for a Plasma? How Companys’ roles and responsibilities are changing.

July 6, 2006

Page C5 of today’s New York Times features a full page article for Panasonic plasma TVs. Unlike what you would expect, the ad does not focus on HDTV, picture quality or its amazing sound, rather it focuses on a new added value feature for Panasonic plasma TV owners called “Plasma READ MORE >

Le Tigre – New Client Announcement

June 21, 2006

Le Tigre has named Milk as its advertising agency for all online marketing initiatives Milk will provide brand strategy and creative execution. Le Tigre is making a strong comeback after a years of hibernation. In fact, we saw Le Tigre being featured (Lacoste was no where to be found) at READ MORE >

Distraction: Being Human in the Digital Age

June 21, 2006

Obsessed with what we can do with our mobile phones and the Web, it’s easy to lose sight of the big picture, because so much is changing and so fast. We are distracted by it. This book steps back to look at our use of new technology and draws some uncomfortable and challenging conclusions READ MORE >

Client News: Nat Nast – Bada Bing Bling

June 21, 2006

After years of Sunday night enjoyment, the hit HBO show The Sopranos has come to an end. Along the way, our client Nat Nast’s shirts and apparel has been featured in almost every episode either on the Boss himself or on his merry band of brothers. Nat Nast have been READ MORE >

CSD lost it’s FIZZ?

June 21, 2006

Okay, so recently I read a pretty good article in Brandweek about certain brands gaining strength, without it immediately be reflected by marketshare. Interesting. It got me thinking about Pepsi and Coke and what’s going on within the CSD market right now. It’s no shock to anyone that today’s Millennials’ are READ MORE >

Camera Obscura: Let’s Get Out of This Country

June 20, 2006

The stellar album from Glasgow’s spectacular pop sextet was influenced by a wide variety of heroes: Jimmy Webb, Lloyd Cole, Connie Francis, Skeeter Davis, The Supremes, and David Lynch. Decidedly upbeat and catchy while also beautifully romantic, quiet, and reflective, this album does not disappoint.

T-Shirts 2.0

June 20, 2006

Threadless.com is a T-Shirt company and it has some of the coolest, most beautiful, original T-Shirts we’ve ever seen…. Who designs the Threadless product? You do! Threadless.com is an on-going T-shirt design competition. Anyone can submit their design and if it gets a high enough score and is chosen by the Threadless crew it will READ MORE >

Eco-Chic Entrepreneurs

June 19, 2006

Known as the candy wrapper handbags, Ecoist‘s bags (USD 28-58) are made from misprinted or discontinued snack bags, soda labels and candy wrappers. A family business based in Miami, the company believes that consumers should be able to enjoy a modern lifestyle, buying their favorite things, while also doing good to the Earth. Material that READ MORE >

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