Andy Warhol once said that “in the future, everyone will be famous for 15 min”; the truth is, every day, someone is famous for 15 seconds. There was a time not too long ago when in order to be a cultural maven on any subject, you would actually have to READ MORE >
Girls in Hawaii’s “From Here to There” is a great album with amazing melodies and soothing harmonies. It is an unapologetic pop-rock album that is a showcase of Belgium rock. Check them out today. They are worth the price of admission.
Now, more than ever, a large segment of the population are finding themselves “Cash Rich and Time Poor”. Many people are finding themselves with the means to live an extraordinary life, but are not sure how to participate. Whether it is new money (a dot-com that worked), generational money (thanks READ MORE >
Martin Lindstrom’s Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight And Sound provides an unusual treatise based on Millward Brown’s study linking branding and sensory awareness. ‘Sensory branding’ is a relatively new concept: Brand Sense takes the next step from study results to outline a six-step program for READ MORE >
Guitarist/vocalist Ben Bridwell and bassist Mat Brooke formed Band Of Horses in 2004 after the dissolution of their nearly ten-year run in northwest melancholic darlings Carissa’s Wierd. Carissa’s Weird trafficked in sadly beautiful orchestral pop, whose songs told unflinching stories of heartbreak and loss, leavened with defeatist humor. Band Of READ MORE >
It seems like, these days, every fast food joint is heavily promoting its healthy menu. In response to Americas “cry” to eat more healthy, McDonald’s and the like are offering earth-grown fare in addition to its normal culinary delights. The challenge is simply this: how do you market a salad READ MORE >
Everyday companies are starting to utilize the principles of Conversational Marketing™. A great, real-world example is www.flyertalk.com a community for lucrative business travelers. Starwood recently was receiving so many suggestions and complaints on the site that a senior executive was asked to monitor the site and keep an eye on READ MORE >
Their love of archetypal pop and AM radio has provided, over the course of two acclaimed albums, a rock-solid foundation for a whole bunch of inspired unusualness, all baked to perfection under the hot Oklahoman sun. Their unique brand of instrumentally complex, surrealistically worded pop contains a blend of classic string arrangements, cheeky boyish vocals, READ MORE >
The July 2006 issue of Wired magazine features our client StressEraser in their “Great Buys on the Newst Gadgets” (page 25). StressEraser is an awarding winning, portable medical device that relaxes the body and calms the mind in just 15 minutes. Check out this amazing new product at www.stresseraser.com. Milk READ MORE >
The basic principle of Red Rocket’s Conversational Marketing is that, for the first time in marketing history, consumers have the ability to actively shape brands, products and messaging. The Internet has provided a well-lit stage for consumers to trade information, recommend ideas and populate trends. It used to be that READ MORE >