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U.S. History Test Scores are Down in Schools – and Who is To Blame?

July 12, 2023

The past, present, and future. These are all things that history can tell, along with improving your memory, knowledge in civics, and critical thinking – but unfortunately National test scores are telling us that kids in the US aren’t remembering it! With 40% of 8th graders in the U.S. testing READ MORE >

Post-Concert Amnesia???

June 20, 2023

Imagine this: Your morning alarm blares, jarring you awake from a deep sleep. Groggy-eyed and slightly congested, you roll out of bed and get ready for work like every other day. You brush your teeth, struggle to put your contacts in, get dressed in the same outfit you wear every READ MORE >

Wholesome as It Gets: “Sono” the Seal Pup

June 2, 2023

In a world full of chaos and carnage, alas we have some good news – Sono the seal pup has been born. The Maritime Aquarium – a longtime staple of South Norwalk (where Sono gets his name from) and Fairfield County culture since 1988 – announced in a press release READ MORE >

Change Your Mind About Your Morning Commute

February 27, 2023

Four Fairfield County highways ranked in the Top 10 of “Most Congested Corridors in the United States” according to a study by INRIX, a transportation data company. With I-95 South from the Sherwood Island Connector in Westport to Indian Field Road in Greenwich ranking as the #1 “Most Congested Corridor” READ MORE >

Live Nation and Ticketmaster’s Toxic Relationship with America

January 20, 2023

In November of 2022, the internet erupted in a frenzy as millions of “Swifties” became enraged for being shut out of ticket purchases for Taylor Swift’s upcoming tour – with prices reaching $499 face value, and an astronomical $28,000 resale price. Unsurprisingly to many, that actually is a common occurrence, READ MORE >

PointsBet and Drew Brees’s shocking marketing stunt backfires

December 12, 2022

On the morning of December 2, former New Orleans Saints quarterback and NFL legend Drew Brees was killed in a lightning strike during a commercial shoot in Venezuela for a sports gambling app. Or so we thought. Brees, who joined PointsBet Sportsbook, an online gambling company as a Brand Ambassador READ MORE >

How On is Running up the Shoe Industry Mountain

November 1, 2022

When you think of athletic footwear industry giants, a few brands immediately come to mind: Nike, Adidas, Reebok, Asics, New Balance…but have you ever heard of On? On, the running shoe trailblazer founded in Switzerland in 2010 has taken the sneaker world by storm, completely upending the industry with their READ MORE >

A Man’s Best Friend turns Family

October 7, 2022

In March of 2020 when the COVID-19 pandemic forced the entire planet to socially distance and stay at home, familiar furry friends living in millions of households gradually earned their spot at the dinner table with the rest of the family. With pain and struggle for so many people during READ MORE >

Is the extinction of movie theaters soon inevitable?

September 1, 2022

Earlier this week as Cineworld – owner of Regal Cinemas – announced that they are considering filing for bankruptcy, AMC Entertainment stock plummeted roughly 40%. With these reports, the continuing trend of economic decline in the movie & entertainment industry became even more apparent as we continue to immerse ourselves READ MORE >

Inclusion in the advertising industry

April 22, 2021

The Alliance for Inclusive and Multicultural Marketing (AIMM), a sector within the Association of National Advertisers (ANA), is working closely with agencies to increase multicultural marketing efforts in order to better appeal to larger, more diverse consumer bases. After a thorough analysis of advertisements aired during the Super Bowl, aspects READ MORE >

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