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Snapchat’s New Ad Targeting

November 30, 2017

Snapchat filters are now strategically targeting more users than ever before. Previously, Snapchat used geo-filters to target an advertisement based on a specific location. But with ad sales lower than expected, drastic measures needed to be taken. Now brands will be able to target through user interest, time of day READ MORE >

Uber’s Secret

November 30, 2017

For most of 2016, hackers had unlimited access to Uber’s user data, but until recently we didn’t know the whys and hows and more annoyingly we were all left wondering why it had taken the story so long to come out. “None of this should have happened, and I will READ MORE >

“Star Wars: The Last Jedi”

November 14, 2017

Nissan is one of six official brand partners for the new Star Wars film hitting theaters December 15th.  The automaker debuted its first television promotional ad that links its driver-assistance technology to the droids that help steer the spaceships in the film. Ultimately, Nissan sees an opportunity with the Star READ MORE >

An American Woman in Running

November 14, 2017

On a rainy Sunday morning amongst the crowded New York City streets, a woman named Shalene Flanagan made history. The Massachusetts native was the first American woman to win the New York City Marathon in forty years! Flanagan completed the 26.2 race in 2 hours, 26 minutes and 53 seconds READ MORE >

The Age of the Disney Remake

November 14, 2017

Walt Disney’s retro spin of their vault classics, ‘The Jungle Book’ and ‘Beauty & The Beast’, has brought the media and entertainment conglomerate much success recently. So, it should come as no surprise the next remake will be ‘The Lion King’ directed by Jon Favreau. ‘The Jungle Book’ director has READ MORE >

Another Historic Election

November 14, 2017

Andrea Jenkins, a black transgender activist, was elected to the Minneapolis City Council. A Hispanic woman won the mayor’s race in Topeka, Kansas. A Sikh man was elected mayor in Hoboken, New Jersey. Latina, Vietnamese and transgender female candidates won state legislative races. If this election’s results weren’t an indicator READ MORE >

Digital Living

November 14, 2017

The question, has the smartphone destroyed a generation? It has been argued we lose our ability to have deeper, more spontaneous conversations with each other and change the nature of our social interactions in alarming ways. Startling, eighty-nine percent of Americans say that during their last social interaction, they took READ MORE >

All Is Forgiven

October 31, 2017

Justin Timberlake is bringing sexy back to the Super Bowl! Timberlake announced via Twitter, with the comedic help of Jimmy Fallon, that he will take the halftime show stage February 4th in Minneapolis. Timberlake, who was rumored to be this year’s halftime performer, is a great choice given his catalogue READ MORE >

Convert Your Closet

October 31, 2017

Rent the Runway’s new ingenious ads focus on converting your closet into a place to hold more than just clothes is nothing else but a great idea. “We’re trying to build awareness around Rent the Runway and how revolutionary a company and ad idea this is. “We offer a subscription READ MORE >

Is Your State the New Amazon Headquarters?

October 31, 2017

238 suitors came out pitching to be Amazon’s second home – Amazon HQ2. The bids came from across the continent in response to Amazon’s proposal saying that the company is looking for a metro area with at least one million residents, proximity to an international airport, mass transit, quality higher READ MORE >

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