Halloween and candy go together like peanut butter and jelly. Fox Networks launched four mini movies, each two-minute long, that had viewers watching strange and spooky advertising just in time for Halloween. Fox Networks and Mars candy brands (Skittles, M&Ms, Starburst and Snickers) teamed up to get their viewers in READ MORE >
Is traveling to the United Emirates on your list of places to go? If so, today may be your lucky day. Flights from New York City’s JFK Airport to Dubai are only $572…roundtrip! Turkish Airlines are offering the limited-time offer hoping this will bring people to Dubai, eliminating the excuse READ MORE >
#MeToo, two simple words that have taken over Facebook, Twitter and Instagram. Actress, Alyssa Milano, suggested women write ‘Me Too’ if they’d been a victim of sexual assault or harassment – “if all the women who have been sexually harassed or assaulted wrote ‘Me Too’ as a status, we might READ MORE >
The Boss is on Broadway and is triumphing. ‘Springsteen On Broadway’ is an intimate, live autobiography based on his 2016 memoir, Born To Run. He modestly describes his Broadway act as, “I tell some stories and play some music”, but it’s probably one of the biggest projects of his career. READ MORE >
“Wine and spirits are not sitting still and marijuana is being legalized in many states across the country. We have to act now and we have to do it together,” said Ronald den Elzen, President and CEO at Heineken USA. Basically, the beer market is falling short to wines and READ MORE >
A new way brands are gaining attention nowadays is through Augmented Reality (AR). AR is a great marketing tool used to reach consumers in a creative and tangible way. Social media platforms like Snapchat have been utilizing AR to grow their brand and increase their followers. “Distribution becomes really key READ MORE >
Companies never want to find themselves in the middle of a marketing scandal, but unfortunately, it happens. Dove recently advertised a campaign that had a black woman looking as if she was scrubbing herself ‘clean’ when a white woman appeared after. A before and after campaign gone so wrong. Social READ MORE >
Netflix’s sleeper hit sensation, ‘Stranger Things’, is on the brink of releasing new advertisements for their impending new season. The creators behind the eerie mystery obsession is getting inspiration from 1970 and 1980s film posters for their new ads. Netflix is stopping at nothing on social media to promote the READ MORE >
‘Rolling Stone’ is for sale. The cutting-edge music, political and cultural magazine is the latest publication to put majority of its stake up for sale after losing advertising and readership to online substitutes. Since its founding in 1967, ‘Rolling Stone’ has been a mainstay of music journalism and pop culture; READ MORE >
“Today marks the dawn of a new era at Toys “R” Us, where we expect that the financial constraints that have held us back will be addressed in a lasting and effective way.” Last week, the Wayne, New Jersey-based toy retailer filed for chapter 11 bankruptcy. It was revealed the READ MORE >