Ethan Dean, a 6-year-old boy from California, dreamed of only one thing. He wanted to be a garbageman. The Make-A-Wish Foundation’s northeastern California and northern Nevada chapter treated Ethan to a day on the job as a garbageman. They surprised Ethan, who has cystic fibrosis, at school where he changed READ MORE >
We’ve all done what I like to call the laundry ‘walk of dread’. We hike up and down stair after stair with a sack full of dirty clothes trekking along to the nearest Laundromat wishing with each exhausted step there would be an answer to our laundry prayers. Well, there READ MORE >
We are an agency that loves the arts! The widely successful Broadway show ‘Hamilton’ and its star and mastermind, Lin-Manuel Miranda (who quite honestly made Broadway cool again) took his final bow on July 9th. Further proving his modest and humble reputation, Miranda shared his final bows with other cast READ MORE >
milk* blogged, “Snapchat is ambitiously trying to move away from its ‘teen phenomenon’ stereotype and into more of an advertising social media contender” in one of our June blogs. Well, we were right. Alcohol brands are beginning to advertise on the app. Marketers are growing more confident of the app’s READ MORE >
The Cannes Lions International Festival is all about winners. 13,000 attendees pack into this seaside paradise to celebrate achievement in creativity. And with a crowd like that, this year’s real winner wasn’t found on the stage. Hotels booked up fast, really fast. And that’s where Airbnb cleaned up. In our READ MORE >
A couple weeks ago milk* blogged about PepsiCo’s decision to bring back aspartame in their soft beverage products. “When we launched Diet Pepsi aspartame-free, it’s because there was a huge consumer need for that product, PepsiCo CEO Indra Nooyi said. She continued to say, “People get incredibly fastidious about their READ MORE >
We called it! And we have a post to prove it. We predicted Manus x Machina: Fashion in the Age of Technology would be a ravishing success. Turns out, our prophecy was accurate. The exhibition is becoming the latest blockbuster for the Metropolitan Museum of Art in NYC. The exhibit READ MORE >
Chili’s is taking a step back and reminding their customers the major restaurant chain was started by “hamburger hippies” as an effort to try to increase their sales decline. The throwback campaign’s tagline is ‘Chilin’ Since 75’, revisiting the restaurant’s origin. Its marketing strategy is threefold; television, digital, and social READ MORE >
There are proven ways to capitalize the moment and longevity of advertising slogans. The five successful slogans techniques have included rhyme, alliteration, repetition, reversal, and double-entendre. Unfortunately, marketing history proves advertisers are equating powerful slogans with the amount of words used. However, marketing history has proven the alternative to be READ MORE >
Great news for Pepsi enthusiasts! Crystal Pepsi will be stocked on shelves nationwide for a limited time August 8th. The return of the aspartame-sweetened Diet Pepsi comes after a harsh backlash when the soft beverage company reformulated their product. “Pepsi is all about pop culture and few things are as READ MORE >