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Lost and Found on Tumblr

March 19, 2013

Do you love those amazing National Geographic photographs as much as we do? Well, you’ll love their new blog called Found. It’s hosted on Tumblr and it’s dedicated only to unknown photos from its archive. The man behind this project is William Bonner. He realized there is a vast number READ MORE >

The art of predatory thinking.

March 5, 2013

We’re glass-half-full people.That’s why we admire Richard Branson. Few people on earth have employed predatory thinking to such great success. It’s how he built Virgin Airlines. Perhaps you’ve heard the story. About 40 years ago, Sir Richard and his fiancée were in Puerto Rico flying to the Virgin Islands, when READ MORE >

Chaos theory. Are you really not ‘doing’ strategy?

March 5, 2013

We saw this blog post on the Harvard Business Review and it brought to mind just about every Dilbert strip we’ve ever read. The author, Roger Martin, writes about the “uncertainty” excuse he hears when he asks business executives if they’ve identified their business strategy. “Often they can’t or won’t READ MORE >

What’s Hot Now?

March 5, 2013

Remember when all we wanted was fifteen minutes of fame? Well, those days are long gone. We still want the fame. Only now it’s called trending. And the best part? It’s measurable. So if you’re lucky enough to strike Internet gold with something that goes viral, you may just see READ MORE >

A Must Read: The Idea Writers

March 5, 2013

We read a lot of advertising and marketing books. We think Luke Sullivan’s Hey Whipple, Squeeze This should be required reading for anyone who works in our field, and Phil Dusenberry’s Then We Set His Hair on Fire is one of our all-time favorites. Well, ladies and gentlemen; make room READ MORE >

Bowled over. Surprising mobile stats from the big game.

March 5, 2013

Like you, we were curious to know how people were using their mobile phones during the Super Bowl. Second screen usage is something we’re constantly thinking about when developing campaigns, so it was on our minds during the biggest platform of the year for TV commercials. According to a story READ MORE >

The real talent is on the web, not the resume.

March 5, 2013

A weakened economy and high unemployment means one thing for a would-be employer: there is a glut of talent out there. So how do you find the right one? The talented and unemployed are turning to the web where they are creating interactive, dating service-style resumes on YouTube and Vimeo. READ MORE >

Austin Power: SXSW

February 19, 2013

Right now, as you read this, there are cities around the country big and small that are asking themselves this very question: How can we become the next Austin, Texas? Incredible, right? In 1986, Austin was a third-tier city known only as the home of the Texas Longhorns. But in READ MORE >

Auto Erotica. It’s Car Show Season!

February 19, 2013

You may not be aware of this, but our own Joe Sequenzia is a car aficio-nutto. So it didn’t surprise us one iota when he toyed with the idea of adding March 29 to the list of official agency holidays because it’s opening day of the 2013 New York International READ MORE >

Logo A-Go-Go.

February 19, 2013

Introducing our newest addiction, Logos Quiz, the app that tests your logo memory. We’re big-time logo nerds, so we ignored the glitchy reviews, downloaded it fast and are having a blast playing it and challenging our friends. Think you can make it to Level 11? Check it out.

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