We saw this blog post on the Harvard Business Review and it brought to mind just about every Dilbert strip we’ve ever read. The author, Roger Martin, writes about the “uncertainty” excuse he hears when he asks business executives if they’ve identified their business strategy. “Often they can’t or won’t READ MORE >
Remember when all we wanted was fifteen minutes of fame? Well, those days are long gone. We still want the fame. Only now it’s called trending. And the best part? It’s measurable. So if you’re lucky enough to strike Internet gold with something that goes viral, you may just see READ MORE >
We read a lot of advertising and marketing books. We think Luke Sullivan’s Hey Whipple, Squeeze This should be required reading for anyone who works in our field, and Phil Dusenberry’s Then We Set His Hair on Fire is one of our all-time favorites. Well, ladies and gentlemen; make room READ MORE >
Like you, we were curious to know how people were using their mobile phones during the Super Bowl. Second screen usage is something we’re constantly thinking about when developing campaigns, so it was on our minds during the biggest platform of the year for TV commercials. According to a story READ MORE >
A weakened economy and high unemployment means one thing for a would-be employer: there is a glut of talent out there. So how do you find the right one? The talented and unemployed are turning to the web where they are creating interactive, dating service-style resumes on YouTube and Vimeo. READ MORE >
Right now, as you read this, there are cities around the country big and small that are asking themselves this very question: How can we become the next Austin, Texas? Incredible, right? In 1986, Austin was a third-tier city known only as the home of the Texas Longhorns. But in READ MORE >
You may not be aware of this, but our own Joe Sequenzia is a car aficio-nutto. So it didn’t surprise us one iota when he toyed with the idea of adding March 29 to the list of official agency holidays because it’s opening day of the 2013 New York International READ MORE >
Introducing our newest addiction, Logos Quiz, the app that tests your logo memory. We’re big-time logo nerds, so we ignored the glitchy reviews, downloaded it fast and are having a blast playing it and challenging our friends. Think you can make it to Level 11? Check it out.
In our previous issue, we looked back to a time when music and fashion frocked the Casbah. This issue, we’re looking straight ahead like a runway model, never once shifting our gaze to acknowledge the A-list gawkers in our periphery. Fashion season kicked off in sizzling style with the 2013 READ MORE >
At first, we thought this was the work of The Onion. But in reality, it’s an extremely smart idea. On June 1 & 2 the White House will be launching a National Day of Civic Hacking where government agencies such as the Census Bureau and NASA will release data for READ MORE >