At milk*, we work hard to put ourselves into the consumer headspace and while we are usually thinking domestically, this review of “Fish Can’t See Water: How National Cultures Can Make or Break Corporate Strategy” caught our eye. In the 1990’s Walmart decided to expand into Germany by purchasing two READ MORE >
Every now and then, we here at milk* give some thought to the “bigger picture” and this piece on brainpickings.com peaked our interest. This review of Annie Dillard’s book: The Writing Life, teases us with some juicy open-ended questions. Is today’s age one where the great dream is trading up READ MORE >
We here at milk* love reading our zombie, vampire and shades-of-whatever trilogies, but after finding this piece in the digital pub, Quartz, we’ve rotated in some Faulkner and Angelou. According to a recent study by the New School in New York City, people who read literary fiction are better able to READ MORE >
Who needs to know that you can order supplies from diapers.com and have them sent to your hotel? Who cares that only triangular crayons won’t fall off the airplane tray table? Who could save the cost and hassle of parking by paying a babysitter to drive the family to and READ MORE >
One of the great package designs of all time, no one can deny the deep iconic significance of the flip-top cigarette pack. TankBooks pays homage to it with a series of books designed to mimic cigarette packs right down to the size and cellophane sealing. It includes complete and unabridged READ MORE >
We recently discovered this 2005 book by the late great Phil Dusenberry and can’t put it down (Ok, we work 23 hours a day, but hour 24 is devoted to reading). Then We Set His Hair on Fire contains many of the stories from a hall-of-fame advertising career that included READ MORE >
One of our favorite authors is back and as sharp as ever with her latest book, Observations of a Sometimes Stiletto-Wearing but Mostly Fleeced-Out Working Mom on the Outskirts of Manhattan. What happens when a triple A-type, high maintenance, high paid advertising writer resigns her job in Manhattan to pursue READ MORE >
Hugh MacLeod, the blogger behind the popular gapingvoid.com has just released his first book, Ignore Everybody, And 39 Other Keys to Creativity. It’s a quick read that expands on the whip-smart insights and cartoons found on the blog. It’s common sense, e-duh advice dispensed for the risk-adverse world such as, READ MORE >
In our July edition of the blog we told you about Luke Sullivan’s great book, Hey Whipple, Squeeze This: A Guide to Creating Great Advertising. We read a lot of marketing books and if you’re taking the time to read our blog, then chances are, you need to read them READ MORE >
Ernie Schenck is one of our favorite contributors to Communication Arts. His Advertising column is a highlight of each issue. Like his pal Luke Sullivan, Ernie penned a must-have book for everyone with a brand story to tell. In The Houdini Solution, Schenck shows you how to use tight budgets READ MORE >