The US is pushing for a change in school buses to make them more environmentally friendly. Green is the new yellow – States are introducing a greener alternative to the classic big yellow school bus. Okay, so, yellow is not fully out. Electric buses are still yellow, in color, but READ MORE >
Two friends banded together to create digital news platform The Skimm to showcase friendlt The Skimm was created to be an easily accessible platform to gather clear, concise news of the day. CEOs Carly Zakin and Danielle Weisberg created the idea after becoming infatuated with the news when their other READ MORE >
Salvation Army has a long history of helping those in needs in their copious locations across the country; the nonprofit has provided aid to people in many different facets of life. So, what’s their next venture? A nonprofit grocery store chain and it’s the first of its kind. “Baltimore got READ MORE >
Amelia Conway, a fourteen-year-old filmmaker, has already created more content than people three times her age. The teen director has made short films, music videos and commercials for Toms, Target, Nascar and American Girl. Wait, it gets better. Conway has also held a Tedx Talk on how teens experience ageism. READ MORE >
Brawny, the Georgia-Pacific owned paper towel company, has broken away from its male iconic symbol to give women the spotlight, by replacing the muscular lumberjack with true-life prominent women throughout the entire month in celebration and honor of Women’s History Month. The #StrengthHasNoGender campaign showcases inspirational women who exemplify strength READ MORE >
For the first time in its doll making history, American Girl, is having a boy. Logan Everett was first introduced to the world at 18-inch doll, with perfect boy-band brown hair, a plaid shirt over a t-shirt and dark-wash jeans. He is a musician and is bandmates with Tenny Grant, READ MORE >
The Super Bowl is one of the greatest and most powerful creative platforms for marketers. Rarely anymore is there an opportunity to reach that large of an audience not rapidly fast-forwarding through commercials. Audi seized this opportunity and delivered. “Daughter” was a strong one-minute voice for one of the most READ MORE >
There’s a new iPhone on the streets, which means a new Apple product to rip apart and ask ourselves how we ever survived without it. Apple gives us the iPhone 7 (and 7Plus), the newest additions to the iconic smartphone. The iPhone 7 sparks a few notable changes that have READ MORE >
Staying relevant in today’s standards can seem impossible; staying relevant in technology’s standards is borderline impossible. The newest devices generate initial buzz, admirers, and make brands trendy. However, after about a week or two all the hype can fizzle and the users are asking, “what’s next?” Bethany Poole, Group Marketing READ MORE >
Great news! Milk* won 4 awards at the 2015 Connecticut Art Directors Club Awards Show for our homegrown chip sensation, Local Legends. To create the brand, we merged unique local flavors, one tasty chip and local folklore. The result? Award winning! Local Legends took home a Judge’s Award and gold READ MORE >