The entertainment venue of the future has arrived. On September 29th, the iconic Irish rock band U2 played the debut concert of not a new theater, concert hall, or stadium – but a sphere. After five years of planning and construction after the Madison Square Garden Company’s initial announcement, the READ MORE >
If you’ve seen AMC’s Mad Men, you’ve probably wondered how to get a job in advertising—STAT. All jokes aside, the series paints a picture of advertising on Madison Avenue in the 1960’s complete with groundbreaking creative pitches, luxurious client dinners, and never-ending happy hours (seriously, all day long). It was READ MORE >
The understatement of the year—the pandemic has changed the world as we know it. It’s no secret. You know it, I know it, and brands know it, too. In order to brave the storm of the pandemic, brands have had to change their tune in order to cater to the READ MORE >
It’s that time of year again—holiday shopping ads flood our mailbox, pop up on our social media, and stream endlessly on commercial breaks. While some of those big brand advertisements can feel inauthentic, materialistic, and profit-focused, Etsy’s “Give More than a Gift” campaign does just the opposite. One of their READ MORE >
The Alliance for Inclusive and Multicultural Marketing (AIMM), a sector within the Association of National Advertisers (ANA), is working closely with agencies to increase multicultural marketing efforts in order to better appeal to larger, more diverse consumer bases. After a thorough analysis of advertisements aired during the Super Bowl, aspects READ MORE >
Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly. As the events that took READ MORE >
Loungewear, cottagecore, and athleisure are expected to rule the 2021 fashion scene, likely as a byproduct of the coronavirus pandemic lockdowns– people really took sweatpants, workout clothing and DIY tie dyed hoodies and made it fashion. Some top global brands expected to grow in popularity this year include: Brother Vellies: READ MORE >
In considering the divisiveness of America’s current political realm, social conversations about politics can either be a light-hearted discussion– or, if the involved parties disagree, they could have the potential to cause irreparable damage to families, spouses and friendships. Businesses have picked up on this: following the storming of the READ MORE >
Perhaps one of the most beneficial aspects of social media is how information can be disseminated about a certain person, place, or thing in the matter of seconds. This can quickly become a company’s PR crisis, however, when they are exposed for their wrongdoings. Amazon, Nike, Zara, H&M and Victoria’s READ MORE >
A growing number of major advertisers are abandoning Facebook amid criticism the social media company is letting hateful or false posts go unchecked. Chipotle, HP, Pfizer and Puma are the latest to pull their ads from Facebook. They join a list of major brands including Adidas, Clorox, Coca-Cola, Conagra, Denny’s, READ MORE >