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Baaa Bye Carbon Dioxide

October 18, 2019

One new company. One product. Everyone benefits, even the sheep. Debuting last month, the company Sheep Inc. is selling unisex cashwool sweaters while giving back to the environment. While the sweaters are not cheap ($234 to be exact), the founders hope they are targeting anyone and everyone. This, in turn, READ MORE >

Water Bottle is the Must-Have Accessory

October 18, 2019

The next big accessory? You can drink from it, reuse it a thousand times, and prices can range anywhere from $10 to $75. That’s right, we’re talking about a water bottle. In a world placing more and more emphasis on sustainability, it’s looked down upon when one has a plastic READ MORE >

Forever 21 Might Not Live Forever

October 18, 2019

Forever 21 might not last… forever? The company officially filed for bankruptcy and will soon shut down around 350 stores around the globe. So how did one of the biggest names in the fast fashion industry get to this point? Rewind a bit. Forever 21 has been known for its READ MORE >

Can You Guess the Brand Without Its Name?

August 30, 2019

With Gen-Z becoming the new target audience, many companies are looking for unique ways to grab their attention. Frito-Lay is testing out a new plan that they believe will be successful. They are coming out with new ads for Doritos that happen to be missing something – any mention of READ MORE >

Dunkin’ Goes Above and Beyond (Meat)

August 2, 2019

America may run on Dunkin’, but now it can run on meatless meat. Did I hear that right? Yes, meatless meat. Last week the fast-food chain added a new breakfast sandwich to its Manhattan menus made with Beyond Meat’s vegetarian “sausage” patty. It said they would soon serve them nationwide. READ MORE >

Cheez-It is Like a Fine Wine, Just Getting Better with Age

August 2, 2019

This could be the only thing you start bringing to picnics. Cheez-It and House Wine are teaming up to form a combo box for only $25 containing red wine on one side and Cheez-It on the other. The pairing makes those cheese and wine dines more convenient than ever. Many READ MORE >

Jay-Z enters a Cannabis Jungle Where Dreams are Made of

July 19, 2019

Jay-Z’s got 99 problems, but being chief brand strategist isn’t one of them. Earlier this week, Shawn “Jay-Z” Carter announced he would be entering the cannabis industry with California brand, Caliva. This industry has been in the news and on the rise over the past year. The global recreational cannabis READ MORE >

Time to Prime, Gaga Edition

July 19, 2019

These days, it appears it is not enough to simply be a musician. Singers become actors. Artists become entrepreneurs. Lady Gaga becomes a scientist…well, not actually. She’s started a lab, but not one with white coats and dissected frogs. Gaga’s start-up beauty collection, Haus Laboratories, partnered with Amazon this week READ MORE >

Jaden Smith, not JUST a singer and actor

July 19, 2019

You know him as a rapper, singer, songwriter, and actor. But do you know 21-year old Jaden Smith as an entrepreneur? You may want to get used to the sound of that, as Smith recently announced he wants to “switch professions” and become a full-time inventor. Smith is the founder READ MORE >

Robert Downey, Jr. Announces Plan to Save the World (No Iron Suit Required)

June 7, 2019

The Avengers saga as we know it came to an end in April with “Endgame” (sort of), but Tony Stark isn’t done rescuing humanity just yet. Robert Downey Jr. took a page out of his beloved character’s playbook this week by announcing a coalition to clean up the Earth at READ MORE >

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