Salvation Army has a long history of helping those in needs in their copious locations across the country; the nonprofit has provided aid to people in many different facets of life. So, what’s their next venture? A nonprofit grocery store chain and it’s the first of its kind. “Baltimore got READ MORE >
It all seems too familiar – resilient winds, power outages, flooded streets, rising death tolls and an unforeseen end to it all. Hurricane Katrina was over a decade ago, Hurricane Sandy was only five years ago, and now we’re facing another natural disaster head on. Hurricane Harvey took havoc on READ MORE >
Hope, is a fragrance launching in select Saks Fifth Avenue locations and online, that is a pure, fresh and uplifting scent for mind-body balance. But, there’s more to the refreshing fragrance, there’s a story and a reason. In 2015, over 16 million Americans said they suffered from depression. That’s a READ MORE >
This past week there was a lot of talk about late night monologues and their impact on what’s trending. With all of the distractions people face every day and the gloomy daily occurrences, setting aside time to unwind at night to shows that are both light-hearted and insightful has overtime READ MORE >
“When We Rise” is an upcoming documentary miniseries that will debut on ABC by Dustin Lance Black. The docudrama chronicles the political and personal struggles of the LGBTQ community from its turbulent beginnings in the 20th century to today. “We did not create this series for half a nation, “ READ MORE >
The Super Bowl is one of the greatest and most powerful creative platforms for marketers. Rarely anymore is there an opportunity to reach that large of an audience not rapidly fast-forwarding through commercials. Audi seized this opportunity and delivered. “Daughter” was a strong one-minute voice for one of the most READ MORE >
General Electric Co. is paying a pretty penny for a new marketing campaign. The American multinational conglomerate corporation is rumored to be paying more than $7 million a year with the Boston Celtics to have their iconic logo inked on the NBA team’s uniform. The corporation moved its headquarters to READ MORE >
Joe Trippi, a campaign manager for Democratic presidential candidate Howard Dean in 2004, reinvented the way politicians run for office by using the powers of social media as an effective political tool (even back in 2004 social media was still very effective). “There’s been a lot of focus on winning READ MORE >
Stockholm brings anti-smoking campaigns to a new level, a coughing billboard. Akestam Holst, the agency behind the brilliant campaign, created a coughing billboard by attaching smoke detectors to a digital advertising screen. The ‘Smart Billboard ’ shows only a modest picture of a male model, but if approached with a READ MORE >
More than a million people marched on January 21st in the Women’s March. The Women’s March Mission: We stand together in solidarity with our partners and children for the protection of our rights, our safety, our health, and our families – recognizing that our vibrant and diverse communities are the READ MORE >