For those of us that shamelessly indulged in the masterpiece that is Sex and the City, most of us were thrilled to hear that the show was coming back for round 2 seventeen years after the original series concluded. What we didn’t know was that the producers would kill off READ MORE >
If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad’s aim was to take their age-old slogan—“the best READ MORE >
The ability to effectively communicate to a mass audience is just as vital for the survival of the health industry as it is the advertising/marketing/PR industry– if not more, when considering the importance of spreading awareness about certain diseases and health trends. There is an obvious knowledge gap between scientists READ MORE >
Our longstanding client, Humphreys, has just rebranded their product line and is now the first line of organic and alcohol-free toners with wild crop certified witch hazel in the skincare market! With the first ingredient of wild crop certified organic witch hazel, this product line is a trailblazer in the READ MORE >
These days, it appears it is not enough to simply be a musician. Singers become actors. Artists become entrepreneurs. Lady Gaga becomes a scientist…well, not actually. She’s started a lab, but not one with white coats and dissected frogs. Gaga’s start-up beauty collection, Haus Laboratories, partnered with Amazon this week READ MORE >
YouTube vlogging has become a legitimate profession for many content creators – and with that comes business drama. In the past few weeks, the world has seen perhaps the largest feud to date between YouTubers, as makeup vloggers Tati Westbrook and James Charles exchanged loaded videos and words. It started READ MORE >
The current flu season is, so far, on track to be deadlier than the previous two years. “This is the first year we had the entire continental U.S. be the same color on the graph, meaning there’s widespread activity in all of the continental U.S. at this point,” CDC Influenza READ MORE >
Companies never want to find themselves in the middle of a marketing scandal, but unfortunately, it happens. Dove recently advertised a campaign that had a black woman looking as if she was scrubbing herself ‘clean’ when a white woman appeared after. A before and after campaign gone so wrong. Social READ MORE >
Hope, is a fragrance launching in select Saks Fifth Avenue locations and online, that is a pure, fresh and uplifting scent for mind-body balance. But, there’s more to the refreshing fragrance, there’s a story and a reason. In 2015, over 16 million Americans said they suffered from depression. That’s a READ MORE >
Mattel’s blonde haired and blue eyed beau Ken doll was just victim of a much needed makeover. He is revamped, renovated, and redone. Recently, Mattel has found success in their strategy to redefine what a Barbie and what a Ken should look like to keep up with today’s generation. But, READ MORE >